Breguet Boutique Beverly Hills Grand Re-Opening and Tourbillon Exhibition Part 1
ED209
PuristSPro joins Breguet to celebrate the grand re-opening of the Breguet Beverly Hills Boutique. This exclusive event last Thursday evening also marks the U.S. launch of the Breguet Tourbillon Exhibition featuring a stunning collection of antique and current Breguet timepieces.
The Breguet Boutique in Beverly Hills first opened in 2006 on Rodeo Drive on the corner of Dayton Way and Via Rodeo. Over the past few years this boutique has hosted several memorable events including the presentation in late 2009 of the Breguet Maria Antoinette Grand Complication pocket watch No. 1160 (for the full report, Please click here )
Breguet spent over 2 months renovating the boutique. And it was not just a standard remodeling of the space, but a grand debut of the new Breguet retail design concept. In my opinion, the new boutique feels more spacious and lighter in color, and the design places a strong emphasis to Breguet's rich history of tourbillon development and other watchmaking innovations. Before we step into the boutique, we were warmly greeted by the charming event staff and introduced to several of Breguet staff members.
Via Rodeo was cordoned off for the event and guests were treated to fantastic cocktails and hors d'oeuvres. Ample amount of space was provide to stroll on the cobblestone street and mingle with other guests.
On the outside display windows were several of the signature Breguet Tourbillon and perpetual calendar watches from the Classique Collection.
I love the frosted glass background display with the blued Breguet hands logo and the dial engraving patterns. These details really stand out and reflects the classic Breguet guilloche watch dials.
Everyone at the event was excited to enter in the new boutique and see the tourbillon exhibition. Before we head into the boutique, the Breguet Boutique staff conducted their ribbon cutting ceremony. In part 2 we'll take a look at the ceremony and a brief tour of the new boutique.
A preview of the exhibit area, stay tuned for part 2!
Regards,
ED-209
This message has been edited by ED209 on 2013-10-05 16:08:45
Comments:
ED209 October 5th, 2013-16:22
Breguet Boutique Beverly Hills, Part 2 - Ribbon Cutting Ceremony video Breguet Vice President of Sales Mr. Rudolphe Schulthess (pictured center) joined the festivities and welcomed the guests to the boutique with the ribbon cutting ceremony. I spoke with him briefly afterwards inside the boutique about the tourbillon exhibit...
ED209 October 5th, 2013-17:23
Breguet Boutique Beverly Hills, Part 3 - Tourbillon Exhibition In addition to the grand re-opening of the boutique, Breguet also debuted "Breguet, The Innovator, Inventor of the Tourbillon" exhibit that is part of a worldwide tour. The collection will remain on display and open to the public at the Breguet Boutique B...
ED209 October 5th, 2013-17:59
Breguet Boutique Beverly Hills, Part 4 - Via Rodeo refreshments Cocktails and hors d'oeuvres were served outside on the cobblestone walkway of Via Rodeo. Perfect Southern California weather made for a comfortable evening to stroll along the streets of Beverly Hills. Guests of the Breguet event were encouraged to walk ...
amanico October 5th, 2013-23:05
Thanks for this fantastic report, Ed. It was a pleasure to read.
ED209 October 6th, 2013-17:42
There's one coming to Breguet Place Vendome Thanks Nicolas for the kind words. There's a Breguet Tourbillon Exhibition coming to Place Vendome, so hope you can check it out. Regards, ED-209
ATM October 7th, 2013-10:04
Great post! I will have to check out Breguet boutique in Rodeo Dr soon. Perfect timing, a little over 2 months before Christmas :-)
ED209 October 7th, 2013-20:31
Some good ideas Thanks ATM, definitely recommend that you stop by for a visit to the boutique. Yep, 2 more months before Christmas. Lots of nice blingy things in the Breguet Reine de Naples collection. :) Regards, ED-209
patrick_y October 8th, 2013-11:42
A great event! Thank you for capturing the spirit of the event Ed! Thank you for the pictures! I really wished I knew more about the Breguet La Musical timepiece. I've never heard the sound it makes and I find it to be a strikingly beautiful timepiece from Breguet. Perh...
ED209 October 8th, 2013-17:05
The Breguet 7637 7800 Thanks for the kind words Patrick. It was nice to see you at the event too. I'm hoping to get a close look at both the Breguet 7637 Minute Repeater and 7800 La Musicale. Regards, ED-209
DRMW October 5th, 2013-17:47
re: re-opening Thanks for the report and video, will have to check out the Breguet BHB this weekend! -MW
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Breguet Exquisite Dial-making Showcase
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Last week Breguet Singapore organised an event to showcase their exquisite craftsmanship in the aesthetic of watchmaking at the Au Petit Salut French Restaurant. Two artisans were flown for the occasion. Before the lunch, guests could view and learn about the process of guilloche and also opportunities to hands-on with an vintage engine-turning machine to engrave a dial. Another artisan, who hand-carves the cameo dials showed his various amazing work and answered queries from the guests, as this cameo carving ...
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