
Cazalea introduces the Armin Strom Max Chilton Limited Edition, a timepiece launched at Texas Motor Speedway. This post highlights the collaborative design process with IndyCar driver Max Chilton, emphasizing the watch's unique aesthetic and technical features, including its industrial race car finishing and 8-day power reserve.





Notice the blue numerals which match the blue of his car and helmet, and the faint Union Jack overlaid on the numeral 8.
I had one of their tourbillons on for while from a friends wrist... very impressive. Looking forward to your report on the other pieces. Cheers Andrew
Thank you for your pictures and explanations
Seems Max Chilton is also enjoying more success than in F1 Looking forward to your report!
Armin Strom... no matter what they come up with... will always be hard to digest by mature collectors... not because AS comes up short in comparison to the established brands, they certainly make a fine watch in all ways--but because a buyer feels that twisted pain in his gut when he considers buying an AS.... or any 'off brand' watch... you can 'taste' the death of the aftermarket... this is a watch you have to buy pre-owned to be safe.. but do I like it? I do not... however that is irrelevant.
But could it perhaps be a separate thread - this discussion of the saleability (or not) of minor brands? Of course it applies to watches, cars, boats and many other things. And if no one buys NEW, no one can ever buy USED. Nor will the new, small, creative companies ever stay in business. Because it is an entire class of possessions you describe, not just AS watches. I now own a dozen watches in this category, and probably will continue to own them forever. I would like to introduce the other wa
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