Audemars Piguet: Future Brand Ambassador — WatchProSite Forum Digest

MichaelC · 2022-06-15T01:20:38Z

Explore the WatchProSite community's take on Audemars Piguet and brand ambassadorship, inspired by MichaelC's daughter on the golf course. Discusses brand values, collector aspirations, and future AP models.

MichaelC's original post, featuring a striking image of his daughter on the golf course, sparked a discussion among collectors about the intersection of luxury brands and personal representation. This piece explores the subtle ways enthusiasts embody a brand's spirit, even without official ambassadorships. It delves into the community's reflections on brand values and the personal connections forged through shared passions, like golf and haute horology.

Key Points from the Discussion

The concept of being a brand ambassador for a high-luxury marque like Patek Philippe or Audemars Piguet is often inconsistent with the brand's values, which prioritize exclusivity and prestige over overt endorsements. This philosophy is mirrored by other top-tier brands, such as Ferrari.
The joy of watching children develop new skills and passions, like golf, is a profound reward for parents, offering valuable lessons in humility and perseverance.
There is a desire within the community for Audemars Piguet to expand its offerings, specifically a 34mm white ceramic model, indicating a demand for more diverse sizing and material options.
Parents take immense pride in their children's accomplishments and the joy they find in their pursuits, often observing details like coordinated attire as a reflection of their child's engagement.

The Discussion

mdg

Jun 15, 2022

Forget prize money...

...will play for watches (or these days, access to watches) : )

MichaelC

Jun 15, 2022

Absolutely, for her Dad ;-)

You see me working here, right?!?

ArmisT

Jun 15, 2022

Excellent snapshot and title…putting in the work, and looking the part 👌🏼

MichaelC

Jun 15, 2022

I was watching her putt, and with that sunset, had to snap a photo.

ChristianDK

Jun 15, 2022

Yes. Very likely 🤗

amanico

Jun 15, 2022

Ok, ok, ok... Where is the watch? ;)

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