MichaelC's comprehensive report on Audemars Piguet's official launch of the new 42mm Royal Oak Offshore collection in Miami offers a vivid glimpse into a major industry event. His detailed account, from the historical display to the presence of brand ambassador LeBron James, provides valuable context for understanding AP's strategy and the significance of these new models. This post is essential for anyone interested in the evolution of the iconic Royal Oak Offshore.
On Monday, April 7th, the manufacture Audemars Piguet officially launched their new 42mm Royal Oak Offshore Collection in Miami, Florida. The 6 new watches made their initial debut in January at SIHH 2014 in Geneva. Now, merely a few months later, the watches are being delivered to Audemars Piguet Boutiques and authorized dealers worldwide.
The location for this event was the Perez Art Museum Miami. We entered on the main level and were greeted with custom signage.
Upon taking the elevators to the building's top floor, we entered a room that displayed a wonderful history of the Royal Oak Offshore.
A handful of lighted cases displayed some of the most recognizable Royal Oak Offshores to date.
Many of the legendary models were also included on a Royal Oak Offshore history printed on the walls.
After touring the first room, we proceeded to the wonderful rooftop terrace. The views were amazing.
Guest relaxed and mingled for a while. Audemars Piguet Brand Ambassador LeBron James was in attendance. It must have felt a bit like going to work for LBJ, as his home arena was only a few hundred yards away.
I did speak briefly with LeBron at the event. While I had previously met him at the launch of his personal AP Offshore Chronograph last September, it was easier to chat this time as the true stars of the evening were the new 42mm Offshores. LeBron was there as a guest an obvious AP enthusiast, yet graciously shared his time with everyone who asked. I must say, he is a humble individual and very pleasant.
Soon after it became dark, Audemars Piguet North American Vice President of Sales & Marketing Fred Martel delivered a brief speech on the history of the Royal Oak Offshore.
And as we have become accustomed to with new AP product launches, a great new video began on the big screen...
Culminating with all 6 of the new watches...
Excited AP fans crowded the lighted cases which had been covered until the completion of the video. All of the new watches were on display. Unfortunately, due to the high demand and crowding around the cases, I never found an opportunity to sneak some photos. Fear not though, I made a special visit to the AP Bal Harbour Boutique the next day and snapped a few hundred photos of the new collection (and some other pieces). I will soon roll out some fresh reports on these watches.
Many thanks to AP for providing PuristSPro with great access and information at this special event.
