Audemars Piguet SIHH 2010: New Models & Insights

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Andrew H (219) offers an exclusive look into Audemars Piguet's presence at SIHH 2010, highlighting the brand's diverse new models and the significant figures shaping its future. His report captures the palpable excitement surrounding AP's booth, from entry-level innovations to haute horlogerie masterpieces. This article provides a valuable historical snapshot of AP's direction and key personalities at a pivotal moment for the brand.

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There was definitely a buzz around the AP booth at SIHH. For one thing, they were occupying a sizeable booth; for another, and along with Richard Mille, they definitely had the best models to meet and greet. Mainly, the buzz was all about the new watch models on display, and the watches this year show the range of talents at Audemars Piguet from the entry level, right through to the very meaning of haute horologie.

I was fortunate to talk to both Giulio Papi and Octavio Garcia about the watches this year and what excites them about the collection. Also around, and not just as scenery, was Gerald Genta. Most of us can put 2 and 2 together and realize that the Royal Oak is 40 in a couple of years …

Hope you enjoy the read.

Cheers

Andrew H This message has been edited by 219 on 2010-01-31 14:09:40 This message has been edited by ThomasM on 2010-02-04 06:02:41

Key Points from the Discussion

Octavio Garcia, instrumental in redesigning the Royal Oak line, was a key figure at SIHH 2010, with his design signatures becoming increasingly apparent across the collection, particularly the Offshore models.
Giulio Papi, a legendary figure in watchmaking known for his technical developments over two decades, was also present, reflecting on his career and the future of the industry.
The MC1 lightweight tourbillon chronograph was a standout, preferred over the rose gold Offshore chronograph for its design.
The Royal Oak Equation of Time (EoT) in pink gold was praised for its remarkable elegance and brilliant simplicity, standing out among complicated timepieces.
The presence of Gerald Genta at the AP booth sparked anticipation for the Royal Oak's upcoming 40th anniversary, hinting at potential new developments related to his original creation.
The Royal Oak Equation of Time and the Royal Oak Skeleton (Ref. 15305) were highlighted as standout pieces, with the latter's anthracite grayish skeletonized movement particularly noted.

The Discussion

219

Jan 31, 2010

g This was definitely an honour on my part as Giulio (and the initial partner Dominic Renaud) has been the guiding light behind a number of the technical developments in watches over the past two decades. He was, and is, a prodigious talent, a very personable man, and already a legend within the watchmaking industry. His winning of the lifetime achievement award at the Geneva Grand Prix at the end of last year seemed to usher in a suitable moment to reflect on his career, the watches he thinks h

219

Jan 31, 2010

(Here talking with Gerald Genta – on the left of the photo) I had chatted with Octavio before at the Alinghi launch event back in March 2007. Always an honour and a pleasure to talk with Octavio. He is the man behind the redesigning of Royal Oak line and much of what is seen at the moment in terms of design at Audemars Piguet has his signature on it. And some of the design signatures are beginning to show. I was able to see a number of this year’s pieces and talk with him about them. In general,

219

Jan 31, 2010

MC1: very cool lightweight tourbillon chronograph - preferred this one to the rose gold offshore chronograph. Royal Oak Tourbillon Chronograph Rubberclad Royal Oak 15300 Skeleton Millenary Quincy Jones 57th Street New York Boutique (Limited Edition). A version for both him and her (well, Valentine’s Day is coming up!)

Davo

Jan 31, 2010

The watches are cool, and so are the people. Well done and thanks for sharing.

small-luxury-world

Jan 31, 2010

good pictures on top! Thanks Andrew, for your effort. Oliver

Jan 31, 2010

Giulio is a modern legend of the industry, and Octavio continues to pleasantly surprise us with exciting new designs Thanks Andrew for sharing their and your thoughts, and thanks for the great photos. WIth Jarno modelling the watch, you have really captured the essence of the Grand Prix well. Jon (Z3)

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