Manufacture
AnthonyTsai's 2012 post details Breguet's participation in Art Basel Miami Beach, where the brand showcased the intricate art of guilloché. This event offered attendees a rare opportunity to witness a master dial-maker from Switzerland demonstrate the traditional craft, highlighting Breguet's commitment to horological artistry.
December 10, 2012. Miami Beach , FL . Breguet, the world's most prestigious watch brand, brought the ancient art of guilloche to Miami Beach as part of the city-wide Art Basel festivities over the weekend. From December 6th to the 9th, Breguet took part in AD Oasis at the Raleigh Hotel to celebrate innovators and designers in lifestyle luxury.
Breguet Brings Art of Guilloche to Art Basel Miami Beach 2012
Breguet Boutique at Bal Harbour Shops hosted a booth complete with the latest collection of watches and a master dial-maker from the Breguet manufacturer in Switzerland. Guests were able to view some of Breguet's most exquisite designs and witness Breguet's master dial-maker demonstrate the art of guilloche, an age old craft invented by Breguet that uses a rose engine to etch intricate patterns onto watch dials. The Breguet interactive booth also allowed visitors to try their hands at etching guilloche patterns onto watch dials.
As part of the luxury lifestyle experience, attendees were treated to spa treatments, gourmet cuisine, culinary demonstrations, libation stations, digital fun and crowd sourced artwork.
About Breguet
The world's number one luxury watchmaker
Since it was acquired by the Swatch Group in 1999, Montres Breguet has rapidly moved into the world's number one position in luxury watchmaking. Its new products, the true measure of brand dynamism, and its capacity for innovation continue to be a priority. To such an extent that the creativity and ingenuity of Breguet have not run out of steam with the passage of time, but rather have grown, since the number of patents granted under the leadership of Nicolas G. Hayek exceeds the number of inventions recorded by its founder, A.-L. Breguet (1747–1823). Today the brand is continuing to reinforce its dominant role in the development of watchmaking mechanics by devoting very significant investments to research and innovation, as well as to the actual Breguet manufacturing site, which has been enlarged and expanded with new facilities and infrastructure as well as sophisticated machinery. Emphasis has also been placed on recruiting highly qualified watchmakers. A team is ceaselessly working on the design and production of new models that interpret the brand's esthetic values in a novel manner, and on completely original mechanisms that will drive the timepieces of tomorrow. At the heart of the brand's strategy lies the perfecting, through synergies with the Swatch Group, of innovative manufacturing procedures. This demonstrates its historical capacity for constantly reinventing and revolutionizing watchmaking, in order to satisfy the requirements of its extremely sophisticated clientele. It was with this objective in mind that a prestige jewelry line was launched in 2002, with resounding success.
Press Release
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