Breguet New Release Instagram

Key Points from the Discussion

• The 2023 Type XX iterations, while not 'awful,' are seen as a disappointment, representing a shift from a niche, purist design to a broader, less appealing aesthetic. However, positives include a dropped coin-edge midcase, well-finished lugs and crown, and a potentially outstanding new movement once initial reliability issues are resolved.
• While acknowledging the 'different' hands, great case, and proportions, the new Type XX is criticized for being too large (ideally max 40mm), its price point, and the green lume. There's speculation about a future no-date version, which could improve its appeal.
• The larger size, new movement, and sapphire case back of the 2057/67 reference are cited as potential justifications for the price increase, drawing a parallel to Rolex's strategy with the Cellini and 1908 models.
• Despite a personal preference for larger watches (42mm is acceptable), the date window's location and its execution, specifically the chopped-off '5', are considered a significant design flaw.
• Even for enthusiasts who appreciate a date window, its execution on the new Type XX is deemed 'absolutely hideous,' potentially deterring new collectors from the Breguet brand due to concerns about future design direction.
• There's widespread disbelief that Breguet's design and marketing teams, despite having access to dedicated Type XX fan groups, released a product so 'wildly out of touch' with its core supporters.