Manufacture
AnthonyTsai's post introduces Breguet's inaugural annual publication, "Le Quai de l'Horloge," a magazine designed to immerse readers in the brand's rich heritage and watchmaking philosophy. This article highlights Breguet's commitment to sharing its historical, cultural, and technical expertise, making its legacy accessible to a global audience. It marks a significant initiative to connect collectors with the brand's profound narrative.
J anuary 19, 2012. Switzerland— Embark on a journey to discover the world of Breguet thanks to its new corporate magazine "Le Quai de l'Horloge". This first edition of what will be an annual publication, available through the brand's worldwide network of authorised dealers, offers a selection of historical, cultural and technical articles. It will soon be accompanied by a digital application for the iPad.
Breguet unveils New Annual Publication " Quai de l'Horloge "
Immerse yourself in an account of the fascinating life of Abraham-Louis Breguet, and of the first ever wristwatch made for the Queen of Naples in 1812. Indulge in a visit to the Petit Trianon, explore the secrets of the latest watchmaking creations, and learn how Breguet puts technology to the service of art.
Much more than a mere marketing tool, this magazine, published in 8 languages (English, French, German, Spanish, Italian, simplified Chinese, Russian and Japanese), gives its readers an insight into the brand's philosophy. Its exceptional heritage, its ancestral expertise, its cultural perspective and its prestigious partnerships as well as its products, veritable masterpieces of aesthetics and of technical innovation are featured subjects that will transport you into the fascinating world of Breguet.
About Breguet
The world's number one luxury watchmaker
Since it was acquired by the Swatch Group in 1999, Montres Breguet has rapidly moved into the world number one position in luxury watchmaking. Its new products, the true measure of brand dynamism, and its capacity for innovation continue to be a priority. To such an extent that the creativity and ingenuity of Breguet have not run out of steam with the passage of time, but rather have grown, since the number of patents granted under the leadership of Nicolas G. Hayek exceeds the number of inventions recorded by its founder, A.-L. Breguet (1747–1823). Today the brand is continuing to reinforce its dominant role in the development of watchmaking mechanics by devoting very significant investments to research and innovation, as well as to the actual Breguet manufacturing site, which has been enlarged and expanded with new facilities and infrastructure as well as sophisticated machinery. Emphasis has also been placed on recruiting highly qualified watchmakers. A team is ceaselessly working on the design and production of new models that interpret the brand's esthetic values in a novel manner, and on completely original mechanisms that will drive the timepieces of tomorrow. At the heart of the brand's strategy lies the perfecting, through synergies with the Swatch Group, of innovative manufacturing procedures. This demonstrates its historical capacity for constantly reinventing and revolutionizing watchmaking, in order to satisfy the requirements of its extremely sophisticated clientele. It was with this objective in mind that a prestige jewelry line was launched in 2002, with resounding success. www.breguet.com
Press Release
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