Breitling 2019 Product Launch Dubai Report
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Breitling 2019 Product Launch Dubai Report

By samwan · Oct 14, 2019 · 15 replies
samwan
WPS member · Horological Meandering forum
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Samwan provides a pictorial report from Breitling's 2019 product launch in Dubai, offering an insider's look at the brand's direction under Georges Kern. The report captures the event's atmosphere, new releases like the Avenger and Aviator lines, and a platinum re-edition of the Navitimer, alongside Breitling's strategic marketing efforts.

Ever since CVC and Georges Kern took over 18 months ago, Breitling has made a number of pleasing changes, including the launch of a Premier line and several highly successful re-editions such as the Navitimer 806 in steel.

Last week, I was pleasantly surprised to be invited to Breitling's product launch in Dubai. Why Dubai? Some may ask - to which the organizers jokingly replied that because Breitling is so hot these days, they needed to pick a location fitting the occasion smile

Over a hundred journalists, retailers and collectors were invited to attend the event, which was superbly organized.

Here is Georges Kern doing his favorite thing - delivering a speech and kicking off the event...



Guests were checked into the posh One and Only Royal Mirage Hotel....









The official product launch (called The Summit) took place at a renovated warehouse. Among the highlights was the introduction of a new spokesperson - a 19-year-old drone-racing world champion






Here are some of the novelties, including the Avenger, Aviator and a platinum re-edition of the Navitimer (limited to 50 pieces)








Later in the day, we were given a guided tour to the Breitling boutique at Dubai Mall (the world's largest shopping mall)




Some vintage timepieces were on display among the current models (note the newly launched Pam Am edition of the Navitimer in the fourth picture..














We were then chauffeured into the dessert for an exotic dinner




Awaiting us the next day was a surprise day tour - which turns out to be a camel ride, again in the dessert












It was great fun. 

Dinner was held at the chic Armani restaurant



The itinerary for the next day was supposed to be a ride in a sea plane for an aerial view of Dubai. Unfortunately it was cancelled due to low visibility and an impending sand storm. So we went on a boat and enjoyed a leisurely lunch on an outlying island instead...















All said, it was a very enjoyable trip, thanks to the immaculate arrangement of the Breitling team. 

Almost forgot to say - we of course went up the Burj Khalifa - the tallest building in the world at 828 meters.




Here is a view taken from the 148th floor:



Hope you enjoyed the pictures.

Sam

About the Breitling Navitimer 806 Ref. 806

The Navitimer reference 806 is a notable early iteration of Breitling's slide rule chronograph, distinguished by its comprehensive circular slide rule bezel. This reference established many of the visual and functional characteristics that would define the Navitimer line for decades. It represents a foundational piece in the development of the brand's instrument watches, designed for calculations relevant to navigation.

The watch features a 40 mm stainless steel case, housing a manual-wind Venus 178 column-wheel chronograph caliber. This movement provides a power reserve of approximately 45 hours. The dial is black, protected by an acrylic crystal, and the watch offers a water resistance of 30 meters. The bi-directional rotating bezel is integral to the slide rule function.

For collectors, the reference 806 is significant as an early example of the Navitimer, appealing to those interested in the historical progression of aviation-related timepieces. Its production span saw variations in dial printing and sub-dial configurations, which are points of interest for specialized collectors. The model's enduring design has influenced subsequent generations of the Navitimer.

Specifications

Caliber
Venus 178
Case
Stainless steel
Diameter
40 mm
Dial
Black
Water Resist.
30m
Crystal
Acrylic

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The Discussion
CA
cazalea
Oct 14, 2019

I’ve got to get there someday. Wearing my Breitling! Cheers, Cazalea

SA
samwan
Oct 14, 2019

Nice venue, good food, great company and appetizing timepieces....

BR
brauner
Oct 14, 2019

And the written report

MO
Moana43
Oct 14, 2019

Looks like another fantastic Breitling event!

SA
samwan
Oct 14, 2019

And i am picking up the 806 tomorrow

SA
samwan
Oct 15, 2019

On a personal note, I do like the Premier Chronograph. Here is mine - acquired on my own initiative earlier this year

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