Market
In the competitive landscape of independent watchmaking, pricing strategy can be as intricate as the movements themselves. WatchProSite contributor m2 initiates a compelling discussion on Brette's approach, highlighting the brand's impressive finishing and design while delving into the industry's reaction to its pricing. This article explores the community's perspective on value, craftsmanship, and market dynamics within high horology.
Good for consumers like us of course, though perhaps not so good for producers (in the short term). Long term, though, a lower price point is will strengthen demand across the board. The more people who see independents as accessible, the better. And like you, I was captivated by one of SB's watches when I got to handle it in person last year.
We need more of this
But let's look at this from 30k feet in the air. $85k CHF is still a lot of money for a watch. So for other industry leaders to be upset that he is somehow selling the farm at this price is ridiculous. Are they upset that he exposing other's for the ridiculous prices they sell their watches for half the work? If so, let their be competition, forces other's to step up up their game. I remember when Lange did that with the Datograph and Patek had to respond by making some of their chrono movements
To which extent is the finishing that important? Don't forget that this one, like many others independent watches, is a time only. 10 years ago having many tourbillons was the key factor, today the finishing level is the new trend, but who will be here in the next 10 years? IMHO it's always a balance between complication, finishing and overall aesthetics. I know there's a lot of manual work made by watchmakers like Luc Monnet, but then why not ask for a piece unique by himself?
I think it's REALLY cool being able to pick any part of a watch, and just keep "digging" to find amazing details. It's worth a big premium to me. In the 6 figure USD range, I like getting some complications thrown in there too, like with the Logical1. Which is time only but has the insane fusee and chain which I kind of count as a complication. Coming back to this specific watch, I absolutely love the design and level of finishing. The gold one I got to handle was incredible in-person. Very comp
i am also one of them that had second thoughts about his price increase tbh . Its a 30k jump from his first watch. The watch is very well designed and made but talented people. Also sold out if i am correct
This thread is active on the Independents forum with 26 replies. Share your knowledge with fellow collectors.
Join the Discussion →
