Cartier Auction Market: Overhyped Prices?
Market

Cartier Auction Market: Overhyped Prices?

By Bruno.M1 · Apr 25, 2026 · 8 replies
Bruno.M1
WPS member · Horological Meandering forum
8 replies223 views6 photos
f 𝕏 in 💬 ✉ 🔗

Bruno.M1 initiates a provocative discussion on the recent Sotheby's auction results for Cartier watches, questioning the astronomical prices achieved for pieces he considers 'average.' His post challenges the community to explain the perceived disconnect between Cartier's horological standing and its soaring auction values, particularly for models like the Crash.

Does anyone have an explanation for the insanely high prices most Cartier pieces achieved at yesterday’s Sotheby’sauction?

In my opinion, Cartier produces fairly average work …and I don’t mean that negatively. I own a Santos myself, but it’s nothing more special than a Rolex, Breitling, or Panerai. They’re all roughly in the same category in terms of quality, finishing, and price.

I also understand that Cartier focuses more on design than on movement finishing, but there are still limits.

A Crash (sorry to the fans) isn’t even remotely attractive to me. But regardless of that, those prices are completely insane for what I would consider a fairly average watch. €200k up to 1 million and even more, for something that, in my view, should be worth more like €30–50k.

What really stood out yesterday is that nearly all of their previously produced oddities achieved absurdly high prices. Yes, estimates can sometimes be conservative, and it’s not unusual for the high estimate to be reached… but when even the high estimate ends up being off by a factor of ten, something very strange is going on, isn’t it?



The first one looks like a 1980’s cheap “Must de Cartier” quartz watch
Honestly, I wouldn’t pay 5k for it
Result … close to 500K euro












The 2 above….
You know, at the same auction the also sold a Philippe Dufour
Both Cartier separately sold for MORE than that Dufour




Key Points from the Discussion

Advertisement
The Discussion
AG
agyzace
Apr 25, 2026

Public auction data does not confirm whether the buyer paid in full, and neither whether the buyer was independent. Similarly, whether the bid was later quietly retracted. These things can and do happen occasionally in the art & watch world. So these specific results, which I also think border the level of church daylight robbery, could also mean nothing in reality.

AR
ArmisT
Apr 25, 2026

Can winning bids be retracted without penalty, or did you mean retracted bid immediately after placing it?

MA
Marc Obermann
Apr 25, 2026

If I am being honest I wouldn't even be a buyer of any of those watches even at the low estimate nevermind what they actually achieved. As I think I may of mentioned a couple of times before this is what happens when governments just magic money into existence at will and the money becomes virtually worthless so people fight to try and find something of real or perceived value to spend it on. Of course that is just MO and no one has to agree with me but it is what I believe is happening and it i

UN
Uncle Chico
Apr 25, 2026

But it’s the difference between buying a watch and investing in an asset. Watch buyers want to own a watch. Investors want an asset to appreciate.

PM
pmh6000
Apr 25, 2026

My question is how far off the estimates are from the selling price. Something doesn’t add up.

IM
imrootbeer7
Apr 25, 2026

During this time, London, Paris, New York, were producing their own designs, cases and dials. There were a number of different movements in them too. They are rare and in some cases unique.

Advertisement

Continue the conversation

This thread is active on the Horological Meandering forum with 8 replies. Share your knowledge with fellow collectors.

Join the Discussion →