Manufacture
AnthonyTsai reports on Chopard's exclusive Collectors' Cocktail event during Madison Avenue Watch Week in 2012. This event offered a rare glimpse into the L.U.C Timepieces from Chopard's Fleurier Manufacture, highlighting the brand's commitment to in-house craftsmanship and haute horlogerie. His post provides valuable historical context on Chopard's manufacturing capabilities and brand heritage.
CHOPARD HOSTS A
COLLECTORS' COCKTAIL
TO CELEBRATE MADISON
AVENUE WATCH WEEK
NEW YORK , NY (May, 4, 2012) - Yesterday evening, in celebration of Madison Avenue Watch Week, Chopard hosted a Collectors' Cocktail with an exclusive preview of the new L.U.C Timepieces from Chopard's Manufacture in Fleurier. Featured demonstrations were given by an in-house artisan and Fleurier specialist. Watch collectors and guests came together to admire the time-honored crafts produced completely in-house. The Chopard Manufacture designs, develops and produces mechanical movements dedicated to L.U.C timepieces of Haute-Horlogerie. Since 1996, the manufacture has developed 9 distinct families of L.U.C calibres comprising of more than 50 different variations. 4,000 movements are hand-made each year by 160 artisans. The tradition and innovation practiced within the Manufacture workshops were brought to the flagship boutique on Madison Avenue for this special occasion.
About Chopard:
Louis-Ulysse Chopard founded his own workshop in 1860 in Sonvillier, the Swiss Jura. Since 1963 Chopard is owned by the Scheufele family and its headquarters are located in Geneva. Internationally renowned for its watch and jewellery creations, the Group today employs 1950 people worldwide. It is independent and vertically very integrated, controlling the entire process from design to distribution through 1500 points of sale and 130 dedicated boutiques. Over 30 different crafts are practised in 4 manufacturing sites with a strong emphasis on in-house training. Chopard has built its reputation on iconic collections such as "Happy Diamonds", "Happy Sport" and "Mille Miglia". The firm is also highly recognized for its High Jewelry creations and fine watch making and manufacture expertise, expressed in the L.U.C collection. According to two of its fundamental values, respect and social responsibility, Chopard is strongly committed to various philanthropic organizations. Long-term partnerships tie the company to the WWF, the José Carreras International Leukaemia Foundation and the Elton John AIDS Foundation. Last but not least, Chopard is a faithful partner of the Cannes International Film Festival and legendary classic car events, such as the Mille Miglia in Italy and the Grand Prix de Monaco Historique.
About Madison Avenue Watch Week:
From April 28th through May 4th, the Second Annual Madison Avenue Watch Week was presented by the Madison Avenue Business Improvement District (BID) and sponsored by The Wall Street Journal. Madison Avenue houses the largest fine timepiece marketplace in North America and for the second year, it became the epicenter of haute horology bringing collectors and connoisseurs together in a series of after-hours, in-store events and curated boutique exhibitions between 57th and 86th Street.
Press Release
The L.U.C 1860 reference is a notable offering within the L.U.C collection, distinguished by its focus on classical watchmaking principles and refined aesthetics. This particular model, introduced at Watches and Wonders 2023, represents a continuation of Chopard's commitment to high horology, emphasizing traditional craftsmanship and a discreet presentation. It is recognized for its balanced proportions and the integration of a finely finished movement, reflecting the brand's in-house manufacturing capabilities.
This reference features a case crafted from Lucent Steel, a proprietary alloy, measuring 36.5 mm in diameter. The watch is powered by the L.U.C 96.01-L automatic movement, which is visible through a sapphire crystal case back. This movement is equipped with a micro-rotor and offers a power reserve of approximately 65 hours. The dial is presented in a salmon color, complemented by a sapphire crystal on the front.
Appealing to collectors who value understated design and mechanical integrity, the L.U.C 1860 fits into the brand's lineup as a dress watch with significant horological merit. Its limited production and specific material choices contribute to its appeal among enthusiasts seeking a watch that combines traditional watchmaking with contemporary material science. The model is a testament to Chopard's ongoing development in its L.U.C range.
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