Why Are Square & Rectangular Watches So Rare?

WPS member · Horological Meandering forum

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KMII's original post delves into the intriguing scarcity of square and rectangular watches in a market dominated by round cases, despite their historical significance and unique aesthetic appeal. He prompts the community to explore why these distinctive shapes remain a niche choice and to share their personal favorites. This discussion highlights the enduring allure of non-circular timepieces and the diverse preferences within the collector community.

Watches of a myriad shapes have existed since pretty much the times of Cartier trying to make flying a less deadly experience for his friend Santos Dumont by making sure he at least did not fumble around with a pocket watch.

Still, square and rectangular watches seem to remain a left field choice, with hardly any significant volumes changing hands - the exceptions confirming the rule being the JLC Reverso, Cartier Tank and GP Vintage 1945 (did I miss something?).

Almost any manufacturer makes one or two - as evidenced in Damjan’s WS Thread earlier this year (here: www.watchprosite.com
if you think it’s hip to be square).

So what makes most watch buyers primarily reach for a round one? And what’s your favourite square / rectangular watch?

While I have no plausible answer to the first question, I do have a favourite

Earlier this year - on what is possibly to go down in history as the most famous table cloth of 2017 - I noticed a watch that knocked me flat completely. Speaking of the Kari Voutilainen Chronometre 27 - a square regulator that one could tell to be his creation from a mile away.

Thanks!

Key Points from the Discussion

The TAG Heuer Monaco is frequently cited as the most iconic square watch, with its distinctive design and historical significance making it a popular choice among collectors.
Many collectors appreciate the unique appeal of straight lines and geometric shapes in watch design, offering a refreshing alternative to traditional round cases.
Beyond the well-known Cartier Tank and JLC Reverso, a surprising number of square and rectangular models exist, including vintage pieces and offerings from brands like A. Lange & Söhne (Cabaret) and Nomos (Tetra).
Independent watchmakers like Kari Voutilainen and Daniel Roth have created highly regarded square or rectangular cases, showcasing exquisite craftsmanship and unique design philosophies.
Some square watches, such as the Omega Memomatic and Seiko Bellmatic, are recognized for being very much 'of their era,' reflecting design trends from specific periods.
The appeal of square watches can be highly personal and influenced by one's environment, as some collectors note rarely seeing certain models in daily life despite their classic status.

The Discussion

mkvc

Jan 2, 2018

I have a square watch (IWC) and I like the way it looks, but there is no escaping the fact that watch hands move in a circle. When I look at the part of the dial that actually is involved in reading the time, it is quite small. Thus, I get relatively little legibility in relation to the size of the watch. In earlier days that might not have bothered me, but in the second half century of my life legibility is a major consideration.

KMII

Jan 2, 2018

I will add a better picture tomorrow - seems I already erased it from my phone, so need to fire up the computer But truly fascinating - at least to my eyes...

KMII

Jan 2, 2018

And I suppose I would have figured that aspect out for myself Good point, well made! Thanks!

Watchonthewrist

Jan 2, 2018

Here is one of them , my CvdK Also my Urwerk is a kind of square watch There are also brands that primeraly make tonneau cases (RM , FM etc) and i do love that cases as well but must admit that most of my watches do have a round case .

KMII

Jan 2, 2018

The Urwerk - great as it is - is something we occasionally see here The CvdK in this version is new to me Really like both! Thanks for joining in

claudio969

Jan 2, 2018

In my opinion, one of the most beautiful square cases, is that of the original Daniel Roth (those of the early 90s designed by Roth in person) and the case that creates today with the JDN brand.

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Why Are Square & Rectangular Watches So Rare?

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