First Expensive Watch Purchase Experiences
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First Expensive Watch Purchase Experiences

By Baron - Mr Red · Apr 15, 2016 · 64 replies
Baron - Mr Red
WPS member · Horological Meandering forum
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Baron's evocative post delves into the profound experience of purchasing a first 'expensive' watch, a Jaeger-LeCoultre that served as both a tribute to his father and a personal milestone. His candid recounting of the emotional and financial deliberation resonates with many collectors, highlighting the unique blend of stress and satisfaction inherent in such a significant acquisition.

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I was in my 20s. Had a few years of work under my belt.....my father had collected JLC. I had some money and I thought I would buy myself a really expensive JLC. A part of it was as a tribute to my dad. A part of it was to mark a good year at work. 

But I was of the view that this would be the watch I owned until my end-of-days. I would never need another watch again....the cost was around £14k. It was a lot of money to me. I remember going into the JLC Boutique and trying on several watches. The one I settled on was stunning to me. Of course....I still own it. But at the time, it was a massive purchase. It was many times more than any other watch I had bought. Maybe, I had paid £2k for a watch before....but £14k was just a different league. I remember negotiating with the AD. I remember sweating and procrastinating. One minute I was about to get up and just say no...leave the Boutique and leave the watch...but keep my £14k. The next, I was going to say.."Done". 

I felt like this......

On the table in front of me was the Big Kahuna.




I remember the moment so well. Such a stress. Such a feeling.

Do you remember yours?
This message has been edited by Baron on 2016-04-15 09:09:45

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DR
drphileasfogg
Apr 15, 2016
When I bought my first Patek,

I wired the funds overnight. I did ponder the purchase the entire evening. Finally I executed the money transfer few minutes before midnight knowing that it could not be cancelled. I pressed the return key on my keyboard shouting “Banzai”. This hobby is mad knowing the kind of money that goes into it but since then I got to really enjoy my pieces and the pleasure I take from them is in the end well worth it. Great subject. Best.

BA
Baron - Mr Red
Apr 15, 2016
Banzai!!

I suspect many collectors have shared this "Banzai-Kahuna" moment.

TY
Tyo
Apr 15, 2016
Lol for me it was pretty much the same thing

happy to see that I'm not the only one who procrastinated many days. It was one year after my graduation in finance ( important detail because at this time I tried to make the parallel with an investment ) and one year after my first job . The price was less expensive than yours but represent a this time a lot of money. The previous watch cost me barely 100€. I still own this watch, JLC also. Just after bought it I ask myself if I was crazy. Lol

BA
Baron - Mr Red
Apr 15, 2016
you may relate to this....

....there is a well-known psychologist who works for one of the major hedge funds. He writes for a national magazine. He made the argument that in order to deal with moments of stress (like this), its important to expose oneself to the risk again and again. I read this to mean I needed to buy more and more expensive watches so that I numbed the fear. LoL

MA
Mark in Paris
Apr 15, 2016
This is called in French "Habituation"

You get used to dealing with a situation (like phobias) by decreasing the intensity of fear and adrenaline release when you face the situation again and again. But in this case, I would say it is more a security and helps not making to much crazy purchases! Cheers, Mark

AR
Ares501 - Mr Green
Apr 15, 2016
Thank you Mark now I know why it is called

Habilitation

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