Who Buys a Grand Seiko? Collector Profile & Market
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Who Buys a Grand Seiko? Collector Profile & Market

By cazalea · Jul 28, 2014 · 24 replies
cazalea
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Cazalea explores the intriguing question of who buys a Grand Seiko, drawing insights from a product specialist at an authorized dealer. The post delves into the typical Grand Seiko customer profile, their preferences for movements, and common inquiries regarding straps. It also touches upon the challenges and potential of opening a dedicated Grand Seiko boutique, sparking a lively community discussion on brand identity and market strategy.

I discussed this question today with Riley, the cheerful product specialist at World Lux, the authorized GS dealer in Seattle.

The GS customer is a man. He usually comes in knowing about the brand and knowing what he wants. Other mid-level Swiss products they carry (MLC, Ball, Rado, Mont Blanc etc) are not competition for GS.



Watch loving "purists" like the automatic, hand wind or hi-beat movements. More adventurous types like the Spring Drives.

World Lux have sold lots of titanium chronographs, but when US list prices crept up above $10k, buyers balked and would not buy here. They'd go overseas mail order or not buy at all.

The most frequent questions asked revolve around straps - why are they so thin/fragile and why can't we buy a variety of factory straps in colors, materials and thicknesses?



The most popular/desirable GS at their store is the Spring Drive "Snowflake". Beautiful white dial, blue hands, titanium case - perfect combination of desire able features.

Riley apologized that he didn't have one to show me - they are only made in small quantities and sell out quickly. No problem, I know the watch - I have one:



We talked about a GS boutique opening in NYC. Riley asked "Who will work that store? Where will they find people passionate enough about the brand to work there? And will there be enough customers?"

I had a great hour in the store and I thank the folks there for taking time to share their thoughts about Grand Seiko.

So Purists -- What do you think?

Owners, do you fit the sketchy profile?

Do you agree about straps?

What about a GS-only boutique?

Cheers,

Cazalea

Key Points from the Discussion

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The Discussion
JP
jp884
Jul 28, 2014

Here is who I think buys a GS. Someone that appreciates quality, someone who is non-pretentious and does not want to be the center of attention but rather that quiet person that listens and analyzes the room. Someone who enjoys things that are carefully made and that the attention to detail is not missed. Someone that smiles knowing that he found true value in something the layperson would not a bat an eye to. This of course is who I feel the GS collector may be. World Lux is a great dealer I en

CA
CaliforniaJed
Jul 28, 2014

I bought my 44GS there, and I upgraded the strap with one I sourced here in Los Angeles! (I also bought a Grand Seiko deployant from Japan for the heck of it.) So yes, I guess I sort of fit their profile! With respect to a NY GS boutique, I suspect there are plenty of knowledgeable folks who would be happy to have the job. Best, CaliforniaJed

DR
Dr No
Jul 29, 2014

. . . pretty much, down to puzzlement over the discrepancy with regard to straps, which doesn't quite make sense (and, remarkably, parallels Glashütte's proclivity for supplying overly long straps). The most common thread amongst those drawn to GS, imho, is a heightened appreciation for the qualities of value and tradition. Anyone with sufficient resources can make a fabulous watch; to make one affordable to the common man is distinguishing. Art

CA
cazalea
Jul 29, 2014

I don\'t know this model but I like it! Can you tell us more? Cheers, Cazalea

PE
PeeCeeBee
Jul 29, 2014

Model number should be SBGH031G. Pardon for the bad mobile phone picture. A good picture should shows the multiple lion logo on the dial.

KI
KIH
Jul 30, 2014

... it is becoming more common to give the broom-to-be Grand Seiko or other watch of choice in return of the engagement ring from the bride-to-be. So, more and more young guys are wearing Grand Seiko. In other words, when you see a young guy wearing Grand Seiko, you could assume that it was the gift from his now-wife:-) Sure, there are lots of choices of watches for that purpose, but Grand Seiko seems to be the top choice of either of "them". That "profile" is the most common "what kind of guy b

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