What You Get When You Buy a Grand Seiko
Review

What You Get When You Buy a Grand Seiko

By cazalea · Aug 20, 2015 · 4 replies
cazalea
WPS member · Seiko forum
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Cazalea addresses a common inquiry among prospective buyers: 'What do you get when you buy a Grand Seiko?' This insightful post goes beyond the watch itself, detailing the complete ownership experience, from packaging to brand philosophy. It aims to demystify the Grand Seiko purchase for those new to the brand, particularly those considering online orders.

I thought today I would try to answer a commonly-asked question about buying a Grand Seiko watch:
 
What do you get when you buy a Grand Seiko? (and by that I mean "what do you get in addition to the watch?")

This is a nitty-gritty questions asked by those on the verge of handing over their money on a mail-order sale. If you are able to visit an Authorized GS dealer, of course you can learn the answers for yourself. 

There are many other questions which we've tackled over the years since I started loving Grand Seiko:

Why buy this Japanese brand rather than a Swiss or German luxury watch? What's different? What's the same? Will it last? Is it exciting? Can I get service?

But for now I will take you on a tour and try to answer the What do you get? part.

 


THE OVERVIEW

Of course, you get a collection of hundreds of small steel mechanical parts, some glass, perhaps some gold, some titanium, some leather and a sprinkling of jewels.


 


Next, you get a piece of the heritage of a company (Seiko) founded in 1881, and a division created in 1960.

  • Grand Seiko is focused on the pure essentials of watchmaking. 
  • Grand Seiko strives to provide lovers of fine watches with the ultimate, functional watch. 
  • Each and every Grand Seiko is as accurate, as reliable, as legible and as comfortable to wear as can be achieved. 
  • Grand Seiko is everything a luxury watch should be, with no unnecessary elaboration or undue decoration. 
  • Just pure, simple and basic watchmaking raised to the level of an art form.

OK, that is the intangible bit. The goal. The statement. The target. Now we want to know "What are the actual deliverables?" (as they say in corporate life).

THE DETAIL
Unlike many other fine watch companies, GS does not burden you with an enormous and awkwardly-shaped box with multiple outer boxes and cartons.
As with their watches, GS provides " everything a luxury watch package should be, with no unnecessary elaboration or undue decoration."

I took 3 representative samples from my collection - a manual wind watch, an automatic, and a Spring Drive. They all come in a box:



There might be a white sleeve that keeps this blue box closed in transit. I guess I've discarded (or the dealer didn't provide) most of the sleeves.
Either the sleeve or the box will have the model number. If you buy one, write this down because it's the key to the Seiko Kingdom. 
This is SBGR025, a cream-textured-dial white titanium 3-hand watch.




Inside a nifty folder, you find its test results and date of testing. On many newer watches, GS only tells us that the watch exceeds its standards, rather than showing each result.




Next you will find an instructional booklet outlining what to do OR not to do with your Grand Seiko.




Moving downward, we come to a velvet inner box, wrapped in rice paper.




Inside the box is a comfy padded cushion (as you might expect in your coffin someday) and more GS logo and stamps. And of course, a watch should be in there too.




Under the velvet box you will find the guarantee booklet and the card which should have been stamped by the dealer and filled in with the relevant data. Most of mine are stamped and not filled in.




Under that is another booklet on using and adjusting the watch.




This is in multiple languages and covers a range of models. The certificate above told me this is a 9S55A, so I got to the 9S55 pages.




This is my addition to the package and highly recommended. Since I can't possibly remember all the reference numbers for my several-dozen GS fleet, I print a page showing the watch from various angles, its new price, main specs and so forth. Then I can link the box to the watch.




Here's another package. This comes with the SBGW033 model, one of 300 and my most beautiful GS.




For some reason it's brown and not blue.




9S54A is a manual-wind caliber. The certificate contains the test results for the watch, when it was originally sold.




The brown pseudo-velvet box (its outsides have deteriorated due to storage by the original order in humid conditions in Singapore)




I had the watch serviced in 2008 and the receipt looks like this.




Here it is in Japan, with the guy who possibly made it and probably remade it.

 

Moving on to the Spring Drive



Same kind of box, same rice paper, and a new booklet about the Spring Drive technology.




Detailed explanation with graphics. No English, but at the time this watch was for the Japan domestic market only.




Operating manual




Warranty booklet and card




Nice velvet cushion again, and the rice paper "lifter". I also have put my spare links in here and the hang tag. The bracelet, which I have sized but never used, should be here too. But it's in the bracelet cabinet instead.


 

There is another type of guarantee card and booklet in this box.




Thanks for taking the time to follow through this long post without getting to see a clear view of the watches. Here they are. I leave it to you to identify which is which!



Here's a look at their back sides. Left and right are titanium cases, the middle one is steel. 




Remember: Grand Seiko is everything a luxury watch should be, with no unnecessary elaboration or undue decoration. 

This message has been edited by cazalea on 2015-08-20 11:28:22

About the Grand Seiko Ref. SBGW033

The Grand Seiko SBGW033 is a limited edition model released to commemorate the 130th anniversary of Seiko's founding. It is a re-creation of the original Grand Seiko from 1960, capturing the aesthetic and proportions of that seminal timepiece. This reference is distinguished by its faithful adherence to the design principles of the first Grand Seiko, offering a direct link to the brand's heritage of precision and craftsmanship. It represents a significant piece for collectors interested in the foundational designs of Grand Seiko.

The watch features a stainless steel case, carefully polished to a high standard, measuring 37.6mm in diameter. It houses the manual-winding Caliber 9S64, known for its stable performance and a power reserve of approximately 72 hours. The dial is protected by a box-shaped sapphire crystal, which enhances the vintage appeal while providing modern scratch resistance. The solid case back further emphasizes its classic design.

This reference appeals to collectors who appreciate historical re-creations and the understated elegance of early Grand Seiko designs. Its limited production run makes it a sought-after piece within the collector community. The SBGW033 stands as a testament to Grand Seiko's enduring design language and its commitment to mechanical watchmaking, offering a blend of historical significance and contemporary quality.

Specifications

Caliber
9S64
Case
Stainless steel
Diameter
37.6mm
Dial
Ivory
Water Resist.
3 bar
Crystal
Box-shaped sapphire

Key Points from the Discussion

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The Discussion
HU
Hulk
Aug 20, 2015

They send in the box is interesting, don\'t ever remember getting this from other brands at higher prices. Great idea with a collection like yours to document the pieces. Thanks again, really interesting showing what you actually get. Cheers Steve

CA
cazalea
Aug 20, 2015

There are booklets for warranty, general use and instruction, cautions and issues to avoid, and some explanation of the movement. So if you want to know about the watch you can spend an hour reading everything. The watch box is soft and can fit on a desk or in a drawer. What you don\'t see so much are huge or ornate boxes, winders, wine or whiskey glasses, tie pins, pens and so on. Cheers, Cazalea

MT
MTF
Aug 21, 2015

I forgot that Grand Seiko was until recently only for Japan domestic sales. So, why would people not know what you get? I asked. Surely we've all seen the packaging? Thanks for the documentation. As a note, in Japan the name stamp is equivalent to a signature in status. So the stamped warranty card has the authority of a signature. Regards, MTF

KM
KMII
Aug 22, 2015

For another really helpful and enlightening post on GS. Looking forward to receiving my first one in approximately two weeks time, so your post serves as a nice preparation

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