Hublot Usain Bolt Race Challenge Charity Event

Team PuristSPro had the opportunity to speak with Usain Bolt and Mr. Ricardo Guadalupe.

PPro:   PuristSPro
BOLT:  Usain Bolt 'The Fastest Man in the World'
RG:      Ricardo Guadalupe Hublot Managing Director

Greystone Mansion
Beverly Hills, California



PPro:  How did Hublot decide on partnering with Usain Bolt?  What traits and characteristics did you find in Usain that reflects and embodies the Hublot brand and philosophy?
RG:   First of all Usain is a unique personality as well as the Fastest Man in the Word.  He has success like Hublot has success but the most important part is that he shares the same values as us.  One of the values is giving back the success back to the children.  And that is why we are here today, because we want to raise funds for a foundation, the Usain Bolt Foundation which gives kids access to sports, athleticism, education, health.  Children who are not as fortunate can have the possibility and opportunity through hard work and better education, they can have a chance for much success and a brighter future. 


PPro:  Can you tell me a little bit about the Usain Bolt Foundation and your goals?  With so many brands why did you associate with Hublot?
BOLT:  Well with the Foundation, I enjoy working with children and with me the main thing that is important to me is to always develop their education through school.  I wanted to provide things like computers, books, and things like that in the schools.  For me I use track and field to promote health and fitness through working hard and focus.  My goal is to get the children to focus on positive things and to better one's self and to develop wherever possible.  The way to go I think is through the kids, as they are the future.  We try to start when they are at a young age as that's the key, when the boys and girls start on a positive note, when they grow up they can only go on a path to a positive way. 


PPro:  How long is the partnership with an ambassador?
RG:  Every time we do a partnership it's long term.  When we associate with a special partnership, it's not for making commercials or marketing.  It's a human relationship so we have to have a good contact with him so it's important for a worthy cause.  Each partnership is 5 years, and this is the 2nd year and we continue and then reevaluate.  With the foundation we do something linked with the ambassador.  For example in this case here with Usain Bolt today, we have the STAR Education foundation which is from Los Angeles.  We always host a local group and we will do a program linked to athleticism, health, and education for the children and I think it's great!   Our next one with Usain will be next year, we haven't decided but it will be close to the Olympics in London probably in the summer and with our Hublot Boutique on Bond Street.


PPro:  Speaking of boutiques, how's the Hublot Las Vegas Boutique at Ceasers Palace?
RG:  Oh, it's doing well, we now have 5 boutiques in the U.S. including here in Los Angeles with the Beverly Hills boutique.  You know when we start boutiques you never know but I think it is really the right thing stragedy as to let people have access to the Hublot world and through them it gives them the true feeling of what is Hublot today.


PPro: Favorite Watch from Hublot?
BOLT:  I enjoy watches and for me is the Big Bang, it feels like home!  It's very light, the Fusion, is perfect for when I am running so it's wonderful.  I love it!  ....smiles...If you look at all my pictures you see it's the one I'm always wearing.


PPro: Limited Edition with Usain Bolt?
RG:  We have not decided yet but we are definitely working on and have something special that will be launched next year.  Every time we have a partnership we always have a limited edition linked to the world of which he or she is living, so in this case we are working on something special that is linked to athleticism and sports.


PPro: New materials? Design?
RG:   Yes!  So we are going to have an announcement but I want to keep it a secret for the time being.


PPro: Any hints for the many PuristS Hublot fans?
RG:  ....smiles...   It's going to be something important, a new material that's going to be announced in December.  We have done new research with ( name of engineering firm withheld due to confidentiality) and I think we have found something that is quite interesting which is completely in the Hublot world, a very high technology art. 


PPro:  Is it composite, metal, coating, or process?
RG:  It's a combination of (info withheld due to confidentiality).  But I cannot say more.  ........Smiles.....


PPro:  Excellent work with the Usain Bolt Foundation and thank you for your time!
BOLT:  Thank you for coming and showing your support for us!
RG:    Thank you!

Guests of the Race Challenge spotted wearing some cool HUBLOT's:

-MW