Elliot55 introduces the ICON Duesey Jump Hour Watch, a timepiece that embodies the unique design philosophy of ICON 4X4. This article explores how Jonathan Ward, CEO and Lead Designer of ICON 4X4, translated his expertise in repurposing classic vehicles into a distinctive horological creation. The ICON Duesey, inspired by vintage Duesenberg instrument clusters, represents a fusion of classic aesthetics and modern manufacturing.
The ICON Duesey Is Here!
After almost
three-and-a-half years, thousands of miles traveled and thousands of man hours
utilized, the ICON Duesey Jump Hour Watch has arrived. From the creative mind of Jonathan Ward, CEO
and Lead Designer from ICON 4X4, the ICON
Duesey timepiece is inspired by the instrument cluster found on the dashboard
of a classic Duesenberg automobile.
Designed in California and
manufactured in Switzerland, the ICON Duesey was made in a very limited run of
only 50 pieces, each one individually numbered.
The ultimate goal was to create a watch that is both classic and modern,
traditional yet distinctly unique - essentially a timepiece consistent with the
ICON vechicle brand ethos.
There has always been a
synergy between transportation and timekeeping.
Over the years, ICON’s unique approach to repurposing classic vehicles
by utilizing technologically advanced underpinnings of the highest quality has
earned Jonathan Ward multiple transportation accolades and universal global
acclaim. Ward’s unique understanding and
expertise in transportation has allowed him to bring these same talents to bare
in a timepiece. We call it “Classic Design Revisited In A Modern
Context”.
The ICON Duesey is not some
pre-existing watch that has been stamped with the ICON logo. In fact, this project was started from
scratch with nothing but passion and a desire to create something as unique as
the ICON 4X4 brand of vehicles. From
bezel to buckle, untold hours were spent making hundreds of sketches,
evaluating hundreds of material types to ensure the uniqueness of this
watch. Every detail has been crafted
specifically for this timepiece, of which only 50 examples have been
manufactured. Featuring a jump hour
display with wandering minutes, the ICON Duesey measures 42mm’s and is
assembled with a globally-serviceable Swiss movement.
The dial is comprised of a
single piece of highly polished onyx. The
jump hour and wandering minute apertures are framed by highly polished
stainless steel inserts. The case is
made of titanium and the bezel is also made of titanium, which has been
polished to a mirror finish. The ICON Lizard
logo rides atop the onion crown and the timepiece is fitted with
anti-reflective crystals both front and back.
The familiar ICON Lizard Logo is displayed prominently on the winding
rotor and the watch ships with a genuine alligator strap.
The watch ships in a
specially designed box that not only houses the ICON Duesey, but also has space
to store five more (ICON) watches.
Due to an incredibly successful
presale, supplies are limited. So don’t
delay, visit ICON4X4.com
to order your ICON Duesey Jump Hour Timepiece today!
Have A Great Weekend Everyone!
- Scott
