Manufacture
Kong meticulously documents the journey of IWC's first standalone boutique opening in Singapore's ION Orchard in July 2009. This multi-part report offers an unprecedented behind-the-scenes look, from the initial construction site to the grand opening. The narrative not only celebrates a significant milestone for IWC but also highlights the immense effort and 'Probus Scafusia' craftsmanship involved in creating a luxury retail experience.
End of April 2009 , the mall, ION Orchard handed over the site to all tenants, including IWC. The mall from outside, still has lots of works to be done .... A bare piece of estate ... Site visit by Vivian Lee, Trade Marketing Manager of IWC SE Asia & Connie Goh, Marketing Manager The canvas or the space ... Ducting, electrical and telecommunication wirings were ready .... Fast forward to ----------> >> Midway, 24 June 2009 This message has been edited by Kong on 2009-07-22 11:42:02
24 June, my first site visit with Vivan Lee ... Safety helmut and vest, a must to enter the mall. The hoarding was up ...work in progress. A view from the entrance... The final look (from artist's impression) for your comparison. Exhibition Area (on the left), Main Showroom (in the centre) and the Lounge (on the right). The Lounge area in progress ... Notice a platform was build for the Lounge area... Beneath is stuffed with sound absorbing material which reduces the noise from heels. Very thoug
The following took place on 17 July 2009, 4pm ... The mall is ready ... How about the IWC Boutique? The view after a flight of escalator, the hording was removed and the frontal facade with granite, brushed metal and dark chrome was up. Difficult to tell from outside, let's have a look inside .... Hmm....taking shape. Estimated about 60% completed. Connie Goh & Vivian Lee A view of the Exhibition Area. The centre big hole is for the plasma TV. The access to the window display is pretty big. It h
20 July ,4:30pm, Was in front of the Boutique. Less than 18 hours before the Opening... What happened to the window displays? With shoes on the outside, I guessed was to reduce dust ....hopefully the interior was ready. Vivan was tied up....so will come back later. . . . . . . . . . . . Returned three hours later, 7:20pm .... Activities at the Window displays! Entering the interior ..... . . . . . . . . . . Voila ! Transformation!!! Wordless! Nearly everything was up except for the watches. Two
Today 21 July 2009 , the IWC Staff were in at 7:30am.... But I arrived at 11:30am and everything was in order. The specially formulated IWC musky scent was in the air ! The Exhibition Area Next ... The Lounge ... and The Main Showroom with smartly dressed staff A pic from outside of the Boutique The window display Drinks served to guests in IWC 'signed' glasses and coasters... Back at 3pm, the auspicious hour and the Lion Dance ... First blessing by the Duet Lions and some mandarin oranges were
Thanks for sharing, I really enjoyed it. What an impressive job they did, the store looks awesome and flawless. Congratulation to all the IWC team and to all the workers that built it. Cheers from Spain! Vte
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