
Mach's post offers a timely look at IWC's 150th Anniversary Jubilee Collection, specifically the Portugieser Chronograph Edition "150 Years" (IW371602). His initial intrigue, sparked by an Instagram post from CEO Christoph Grainger-Herr, highlights the evolving ways collectors discover new releases. This article captures Mach's firsthand experience at the IWC Madison Boutique and the community's immediate reactions to the collection.








Fortunately, the St. Patrick's Day parade was on 5th Avenue and I had no problems getting to Madison Ave. I wore my recently acquired Seiko Presage Blue Enamel for the day:
Thanks for looking!
Mark
Best wishes Alkiro
I was lucky enough to be at SIHH this year and photographed for the Horbiter website (Italian site, don't think it's widely known here yet). The blue Portofino with the lacquered dial was one of my favorites, the IWC lacquered dial has a matte feel to the dial and softens the reflection of light as light shines on it. Really beautiful watch.
I will admit my interest in modern IWC is very limited, I'm a fan of the simple BP (having owned one) and appreciate what IWC have done on this model re their offer of numerous case materials at pretty much the same price point and in regular production (are you listening Panerai?). I also remain a fan of the Portuguese Automatic line (still own one) but much of the recent releases have not been of interest to me. Of this bunch I think the Pilot Chrono was the pick for me, and while the Portugue
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