
Blomman Mr Blue revisits a significant Jaeger-LeCoultre advertisement from 1958, celebrating the brand's 125th Anniversary. This post highlights three iconic watches featured in the ad: the Geophysic E 168, Memovox Parking 3161, and Memovox International 3160, offering a historical perspective on these highly sought-after vintage references. His personal connection to the 125th Jubilé collection underscores the enduring appeal of these historical pieces.
Friends,
Five years ago today, I posted a photo of this ad:
If you do a search here in the JLC forum “Where the unusual is commonplace” you will find it…
The ad is an English ad from 1958 with the header “Where the unusual is commonplace”.
Under the header is a photo of Le Sentier, Valle De Joux, Switzerland.
Featured in the ad are the following three watches to mark the 125 th Anniversary of Jaeger-LeCoultre: Geophysic E 168, Memovox Parking 3161 and the Memovox International 3160.
(For those of you who have been following me here know the 125 th Jubilé collection is a theme very close to my heart, but I will come back to that theme in another post…)
The Geophysic: THE GRAIL watch for many of us here…
The Memovox Parking: The Mr. Fun Guy, easy to like, hard to find in correct condition…
The Memovox International: The Myth, the Legend, the most faked and “frankened” of all JLC references ever made…
Almost everybody heard about it, many read about it, some saw photos of a correct one, but very few actually held one in their hand.
And some “lucky Bastardo’s” have two…!
Last time I posted this ad, I was at two out of three…
Now, five years later… I am more at three out of three…
I got my basis covered!
My problem now is that since last time posting this ad I found the same ad also in Spanish…
Exactly the same ad but in Spanish…
And we all know that people in the south part of Europe are much fonder of gold watches than people in the north part of Europe…
So by that logic I guess I am back to…
Two out of three…
If I ever find this ad in a third language I might pass on it…
To collect vintage watches is a game of detective work and patience…
Best
Blomman
The Geophysic E168 is a notable reference within the Jaeger LeCoultre Geophysic series, originally introduced in 1958. This particular model is distinguished by its robust construction and precision engineering, designed for scientific observation and accuracy. It represents a period when watch manufacturers focused on creating instruments capable of performing reliably in challenging environments, emphasizing technical merit over decorative embellishments. The E168 is recognized for its clean dial layout and functional aesthetic, reflecting its purpose-built origins.
The case of the Geophysic E168 is crafted from stainless steel, measuring 35mm in diameter. It houses the manual-winding Caliber 478BWS, a movement known for its precision and anti-magnetic properties, featuring a hacking seconds function for accurate time setting. The watch is fitted with a domed acrylic crystal, contributing to its vintage character and period-appropriate design. The solid case back further underscores its utilitarian design, protecting the movement from external influences.
For collectors, the Geophysic E168 holds significance as an early example of a highly technical watch from Jaeger LeCoultre. Its appeal lies in its historical context and the engineering principles it embodies. Variants of the Geophysic line are sought after for their understated design and the quality of their movements, making the E168 a key reference for those interested in mid-20th century precision timekeeping instruments.
it is killing humor Bravo my friend so one more gold base to cover Yours D
Thank you, my friend! You know me so well.... Best Blomman
Ok, so you need a Gold 2nd Memovox World...Good hunting, we know soon you will come back with success
But I really hope you are right! Best, my friend Blomman
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