Benedict Cumberbatch Wears JLC Polaris Memovox

amanico · 2018-04-16T09:04:16Z

Benedict Cumberbatch wears a JLC Polaris Memovox at a premiere. Community debates celebrity watch endorsements and their impact on brand perception.

amanico

WPS member · Jaeger-LeCoultre forum

17 replies2139 views4 photos

Amanico shares a press release highlighting Jaeger-LeCoultre brand ambassador Benedict Cumberbatch wearing a Polaris Memovox at a movie premiere. This post sparks a lively community discussion about celebrity endorsements and their impact on watch enthusiasts' perceptions and desires.

17 collectors discussing this on the WatchProSite forumJoin the Conversation →

Friday, April 13^th, 2018

Last night in Seoul our Brand Ambassador Benedict Cumberbatch

attended the Premiere of his new movie Avengers: Infinity War

wearing a Jaeger-LeCoultre Polaris Memovox

Our Brand Ambassador Benedict Cumberbatch attended the Premiere of his new movie Avengers: Infinity War last night in Seoul, Korea.

He looked very elegant wearing a burgundy suit and a Jaeger-LeCoultre Polaris Memovox on his wrist.

He will also be attending a fan screening in Singapore on Monday, April 16^th, 2018 and the World Premiere in Los Angeles on Monday, April 23^rd, 2018.

Key Points from the Discussion

Many collectors find celebrity watch associations counterproductive, as they prefer to see genuine passion for a brand rather than paid endorsements.
One contributor notes that JLC's press release specifically highlights Cumberbatch wearing their watch, implying he might not always wear JLC at other times.
A contributor suggests that sharing personal enthusiasm for a brand, like JLC, among friends and clients is a more effective way to build goodwill than celebrity endorsements.
The discussion touches on the idea that watch enthusiasts, by promoting the industry, should perhaps receive watches for free.

The Discussion

COUNT DE MONET

Apr 16, 2018

Looking good on him but ...

... the WT Chrono would have been more appropriate choice with his tight agenda/schedule ...

Tyo

Apr 16, 2018

definitely need to go to an AD to try it. [nt]

amanico

Apr 16, 2018

Go, my friend, you will be pleased. [nt]

BABKA