
Dje takes readers on a unique journey beyond Jaeger-LeCoultre's traditional watchmaking, exploring the brand's connection to the world of polo. This report captures an extraordinary experience in London, offering a fresh perspective on the brand's lifestyle associations. Dje's narrative introduces a prominent figure in polo, linking the sport's heritage with JLC's iconic Reverso.
From time to
time I try to present you some aspects of Jaeger-LeCoultre that are not
directly related to watches. Not easy for sure as we are so much into watches
here and they are so much into watches there!
This June I had
an extraordinary opportunity to explore one of theses aspects by myself. Let me
try to bring you the more out of it!

It was a short
trip to London, 24 hours in England no more but a very pleasant
trip to say the least.
It begun with
the encounter of a man. A man we've heard about but maybe we've had
some difficulty to identify with.

This man was
born in 1975 in
Argentina.
He may already be a star and you may soon be a fan, but you may know that his
real stars are named Lili, Ilusion, Sospechosa, La Osa, or Colibri! Still
don't worry because if you ever meet him you'll realize that he is
not a star that will dazzle you, but a star that will absorb you to make you
discover and share his universe!

Adolfo Cambiaso
is the best polo player in the world. No kidding!
I won't
say why of course, but I can say what Adolfo says about his journey to lasting
success.

Horses are
central in the life of his family. His father played polo before he did. Polo
is the Cambiaso family sport. You may not be surprised to learn that the
original family business is the breeding of polo horses. They breed around 120
horses per year (and only 3, 4 or 5 are really good for polo says
Adolfo). So no Adolfo didn't come to polo to help sell his range of
clothing "La Dolfina" named after this polo team in Argentina.

No he is not
also playing in a football team ! Other sportsmen from Argentina come to
see him play (and win)!
In fact he
could have become a great (as great?) player in another sport as his first
objective was playing tennis (a long time ago). He is still playing tennis, and
golf too!

But what he
preferred and what decided him when he had to choose, was his love for horses.
Polo is a team play, it's a fight between two teams, it's a
game that you play to win, gentlemanly or not, sometimes violently like every
sport, but with your horses!

Adolfo says
that you can be whatever man in town, do whatever job, be rich or not, you are
what your horse makes you do. So you have to be close to your horse, you have
to teach your horse how to run, how to stop, how to turn, how to play!

So the reason
why we are in England this time is a Jaeger-LeCoultre Cup, a special one
we'll discuss later in this post.
I may not be
able to explain easily how the polo competitions are organized. Polo teams of
four players play championships. There are different championships in different
countries. Adolfo Cambiaso for instance won the Argentine Open, the British
Open, the US Open, and also has 25 titles of winner of Polo Master Cups, such
as 6 Queen's Cup, 6 Prince of Wales Trophy…….
What you may
remind is that he plays seasons, one season in Argentina for three months, one
in the States and a third one in England. There is a holiday season (resting in
Argentina)
to complete his year. He plays in a different team for each season. He is
currently playing the UK
season in the Dubai
polo Team, in fact finishing to play the Gold Cup!
For the future
he plans to keep playing but wants to concentrate on the most important games.
He still keeps playing charity games that are the only games he plays out of
the major championships. So don't worry he is not planning to retire yet
and you still have time to see the best player of your new passion play!

Did you wonder
how Adolfo Cambiaso and Jaeger-LeCoultre got together? Of course we know that
the Reverso was from the start linked to the polo world, but there is a more
recent story, simpler but true to say the spirit of Adolfo Cambiaso.
Patrick
Boutellier, currently head of JLC Netherlands, brought back Jaeger-LeCoultre in
the polo world when he linked JLC to Clare Milford Haven back in 2002. Then in
June 2004 he met Adolfo Cambiaso in an exhibition and gave him a watch in
behalf of JLC. A friendship begun and later Adolfo Cambiaso became a
Jaeger-Lecoultre ambassador, putting his conditions. I don't know all of
them of course, but one of these conditions was for Patrick Boutellier and for
Jerome Lambert to learn to play polo. He always wants you to come in and share his world!

In fact one of
Adolfo's main objectives is to bring more and more people into the polo
world. I must confess that for a very long time polo was associated in my mind
with Prince Charles and the best Volante examples of the Aston Martin DBs. I
was impressed, respectful, and out! Adolfo Cambiaso is a totally different
image of the polo world, young, simple, open and performing! Dare we say sexy!
The result of
his association with Jaeger-LeCoultre is a huge increase of international
coverage out of the traditional sport press. An unprecedented light turned on
the polo world is a success in Adolfo's mind.

The gathering
of international journalists in London
that day is an example of this lever effect of Jaeger-LeCoultre on the polo
discovery.

We were
received on the border of the Thames river, at
the Petersham hotel. A nice place!

The night was
spent at the Gaucho, an Argentin restaurant even closer to the Thames.

The night was
long enough to rest, although I was a bit lost with the one hour time
difference ! I need a travel watch to help me master these timezone things. 

After a very
serious breakfast the day begun with the polo clinic. If you
don't like horses avoid the clinic!

The clinic went
perfect. I actually fastly forgot Adolfo Cambiaso, being charmed by the
talented JLC ambassador Clare Milford Haven. The spirit of the clinic is to
experiment by yourself the greatness and difficulty of polo, or at least try!

We begun by a
demonstration from the lady in white.

There are
horses and there are riders.

So you had
guessed the objective is to strike the ball to send it to the goal.

The easy part
of the demonstration is that you're alone after the ball, what makes it
much easier!

Clare was very
patient and helpful to help us try and feel something. To be honest I had never
been on a horse before so the ball was like a cherry on the cake.

The French
magazine "Sport et style", the life style supplement from the well
known daily "L'Equipe" was represented by Katia Kulawick.

I in fact
don't know another sport that you can try as a journalist! I mean that you would have probably not done by yourself.

Obvisouly
others had a slight advantage, they had known a horse before !

I'm not
worried, it's just that the helmet is too tight. In fact I can hardly
talk!

Clare is very
nice in that she really wants you to feel OK on the horse. This is a game after
all.

By the way you
know what OK means ? O killed! I felt OK!

In fact I was
quite happy on that horse. I would have liked to spend more time over there.

In fact I felt
guilty to make her run while I was quietly seating on a horse. Her horse!

Honestly that
was my first time on a horse, but not the last. I'm thinking of trying
again, perhaps out of a polo field.

I had to leave
the field as my future career as a polo player was not the subject of the day.

The morning was
polo clinic and then we had a press conference with Adolfo.

The press
conference was finally like the interview we had the day before. Adolfo ended
up cool and open, nice and fascinating.

The interview
was immediately followed by the beginning of the cocktail party, attended by
the guests from I suppose the polo club and the JLC boutique.

The Ham Polo
Club is the oldest London polo club, the last
polo club inside London,
established 1926.

We had already
been welcomed by the London Polo Club chairman Nicolas Colquhoun- Denvers the
evening before. It is easy to understand how this place and its members can
become a hot spot in the London
society as they are really happy to receive.

The cocktail
was a good excuse for a nice exhibition of a few old pieces, either engraved or
enamelled. Some Squadra models were complementing the vintage beauties.

The attendance
was also a great exhibition of JLC watches as I saw several Amvox models from 1
to 2, a
few pink or yellow gold Reverso models, and a very nice steel Master Tourbillon
that remains dear to my heart!

So the theme of
the day was the Jaeger-LeCoultre Charity Cup, for the benefit of the Fundacion
Ideas del Sur !

Ideas del Sur
is very close to Adolfo Cambiaso, or maybe Adolfo is very close to Ideas del
Sur.
As Adolfo says
"polo gives a lot and we have to give back what polo gives us".

So out of the
game financed by Jaeger-LeCoultre, the day was also marked by an auction of
four special prizes for the benefit of the foundation.

You could have
bid for a unique Reverso signed by Adolfo, for a dinner with Adolfo, for
Adolfo's helmet, or for a horse from Adolfo's stables, to choose in
his hacienda in Argentina.

The cocktail
was followed by a nice lunch so that we could rest before the charity game.

The auction was
quite an animation during lunch as several ladies fought seriously for the cherished
prizes.

We took some
time too to have a look at the watches exhibited, specially the new Squadra
models presented this year.

I must confess
a great personal interest for the titanium and ceramic Squadra Polo Fields. This
watch is really gorgeous and modern.

The pink gold
version is quite beautiful too but my preference goes to the titanium simpler
version, not that I don't like to mix pink gold and ceramic as the Amvox3
is my current dream watch.

I may just
prefer the stealthier look of the titanium and ceramic combo.

We rapidly
finished the lunch to get out and have a look at the demonstration game that
was played by Clare Milford Haven.

The Charity
game was then played by Adolfo.

You can easily
see and understand how serious it gets, even for a Charity game. It really
makes me want to see a disputed championship game to know how extreme it must
be.

Unfortunately
the trip was too short and we had to leave too early after the beginning of the
game.

I'm sure
and hope that Adolfo was the winner. Anyway Jaeger-LeCoultre, the London Polo
Club and the foundation Ideas del Sur were the real winners of this marvelous day.

Actually we
were too!

Thanks a lot to
the Jaeger-LeCoultre teams, Jerome Lambert, Isabelle Gervais, Guillain
Maspetiol from JLC UK, Patrick Boutellier from JLC Netherlands, Ariane Ouizille
and Yves Meylan from JLC France, Clare Milford Haven for the great and memorable
lesson, Peter McCormack and Adolfo Cambiaso for transmitting so nicely the
passion!
Dje
I envy you, my friend, while seeing your pics. You're right about Polo, the first thing which wrongly comes to mind is..snob. You, Clare, Adolfo, and all the JLC Polo Team proved the contrary. So you saw everyone, there? Just one thing, Jerome...Did you get this special thing for me? LOL Best, my friend. Nicolas
"The attendance was also a great exhibition of JLC watches as I saw several Amvox models from 1 to 2, a few pink or yellow gold Reverso models, and a very nice steel master Tourbillon that remains dear to my heart!" Ok, so I know the formula is Polo=Reverso and Cars=AMVOX, ad this report clearly emerged from horse country. But you said AMVOX 1 to 2 were there, and yet no pictures??? I know I have a one track mind, and my limited brain can only focus on one thing at a time. Seriously, what an int
... talk about the alleged late rule changes for the Queen's Cup with Adolfo? Just recently I have read the the rules for the tourna- ment had been changed to prevent Adolfos team from playing the way they do. They tend to keep the ball close to them, kind of carry- ing it across the field. This is said to require extraordinary skill and was allegedly prohibited, so that the teams would have to play a more traditional polo which resembles some kind of "kick and rush". Cheers Christian
...i've seen some polo matches here in Los Angeles and they are truly a sight to behold. with JLC's, even better. thanks. cheers, elliot
good health? There is a picture in your post of Adolfo enjoying some Mate, great drink and really good for the health. Looks like a dream day, here's to JLC and a great Polo connection--well done! Best, Tim
Great post. Excellent pictures!!
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