Jaeger-LeCoultre Reverso: Reflecting on Sentimental Value and Enduring Appeal
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Jaeger-LeCoultre Reverso: Reflecting on Sentimental Value and Enduring Appeal

By Mr.Gatsby · Mar 25, 2020 · 34 replies
Mr.Gatsby
WPS member · Jaeger-LeCoultre forum
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Mr.Gatsby's reflection on the subjective value of luxury watches, particularly his cherished Jaeger-LeCoultre Reversos, resonates deeply in an era where priorities are being re-evaluated. His post highlights how sentimental value, camaraderie, and specific moments in a brand's history can elevate certain timepieces beyond mere material possessions. This piece offers a timely perspective on what truly makes a watch indispensable to a collector.

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Business is slow in a lot of ways but also frantic in many ways. People are rushing to sell, while buyers are holding back. The economy takes a real hit, livelihoods get disrupted but out of a sudden things become clear. We can do away with a lot unnecessary frills in our lives. We revert back to the basics as per Maslow’s hierarchy. Everything else above that is luxury, a blessing and stuff we can do away with.

An early morning discussion with a mate today puts things into perspective. What do we spend our money on? On things we value. Today this question is more relevant than ever. In the case for watches, things become increasingly clear. Those that don’t hold value (and value is subjective) to me are quickly dropped out. Subjective value > quality > quantity. That sort a thing. I’ve mentioned before, that there are many aspects to watch’s value. One of them would be sentimental value.

A quick visit to the local strap maker this AM eggs me on to write a post on two very special Reversos that I’ve purchased about a decade ago, back in the days where Jerome Lambert sat at the helm where JLC witnessed glory days. The watches remind me of my friends, the camaraderie and a special moment in JLC history where we were banging all the right notes creating beautiful symphony. Fast forward to 2020 and I must say if these two watches were to be offered to me, I’d have bought it for the same reasons as I did before.

To my friends Guillermo, Milan, Nico and this wonderful watch community, my thoughts are with all of you.

Some pics on my new straps:













Have a great week you all.

Best,
Gatsby

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The Discussion
MR
Mr.Gatsby
Mar 25, 2020
Ignore the ramblings, enjoy the photos

And pardon the incoherent thinking. Thinking fast and slow at the same time is pretty difficult

AM
amanico
Mar 26, 2020
No way! This is far from being ramblings! [nt]

AM
amanico
Mar 26, 2020
Thanks for this superb post, my friend. The Ceniceros is a friendly page of the JLC Book. A duo of Reversos with a great friendship story behind.

I can only share your point of view on your analysis about luxury items, necessary things in these hard times... Moreover, I would also like to thank you about the nice words and call about Jerome Lambert, Guille and Milan. They are real gentlemen, and great friends. Best, Nicolas

MR
Mr.Gatsby
Mar 26, 2020
Thanks mon ami

Really enjoying this pair today. One more shot in the evening sun:

AM
amanico
Mar 26, 2020
The Steel one is my favorite. I fell in love with it when I could see it in the metal a few years after its release. [nt]

AL
al.slater
May 8, 2020
Sublime...

Out of all the limited editions of the reverso, the Ceniceros always has struck me as being even more other worldly in terms of not having any elements one would or could improve upon.. whether the engravings to the caseback, the hue of the numerals, sword hands ... all ... just ... so. Envious indeed of a pair of these, but content to mooch along with a Duo and a Latitude. al

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