Jaquet Droz Grande Seconde Skelet-One

Key Points from the Discussion

• Jaquet Droz produces approximately 100 watches annually, including custom-made pieces within their watch and automaton range, allowing customers to interact directly with the atelier during the creation process.
• The brand's current strategy, as perceived by some collectors, may lead to a reduction in the production of 'contemporary' models, potentially impacting availability for future enthusiasts.
• The shift in Jaquet Droz's positioning by Swatch Group is noted, with some collectors expressing concern about the brand's future direction and potential impact on model availability, particularly for pieces like the Grande Seconde in ceramic.
• One perspective suggests that Jaquet Droz's strategic repositioning, while potentially limiting accessibility, might also protect the brand's exclusivity and prevent a dilution of its luxury image, unlike potential mass-market collaborations seen with other brands.