Luxury Watch Market & Vacheron Constantin Value
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Luxury Watch Market & Vacheron Constantin Value

By Velociphile - No longer in the building · Oct 7, 2017 · 25 replies
Velociphile - No longer in the building
WPS member · Horological Meandering forum
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Velociphile initiates a critical discussion on the luxury watch market's 'new normal,' questioning industry responses to evaporating demand and the perceived value of recent releases. His post specifically scrutinizes Vacheron Constantin's steel complications, sparking a debate on pricing, manufacturing choices, and the industry's long-term sustainability.

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Denial - check
Anger - check
Fear 
Bargaining - check
Depression - maybe
Acceptance. 

The responses from the industry have been bizarre in the extreme.  Still not at acceptance yet though.  Too little too late?

Having expanded and geared up for demand that has evaporated and pretending and hoping for recovery next quarter every quarter, the response plan being things like buying back stock, and dumping to the grey market it's taking a long time (several years) for the message to get home that the party is over.  

Following the responses from different houses has been interesting.  Some even put (list) prices up! lol, But the great leveller that is the grey market has seen to that. Cost cutting in manufacture has been sneaking in too. And finally the latest move and quite correct IMO, is to go non precious metal

To their credit, VC have been smart at this. The QDI in steel first and then the launch of the new VC triple date in steel is a step in the right direction, but the price expectation of both is still gougingly high, yet the laughably brainwashed - (you know who I'm talking about) -  froth over how these new pieces are 'such good value'.  



A sign of the times.  A steel complication from the Grand Old Lady with cheap hands and printed arabics

Should really have VC's normally beautiful finished hands and applied markers shouldn't it at least and preferably an annual calendar at this price point?

Velociphile

Key Points from the Discussion

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The Discussion
CO
COUNT DE MONET
Oct 7, 2017

You are missing the whole concept of this watch. For the steel version: it is an re-edition of a quite sought after vintage piece. The execution, apart from the hands where you have got a valid point, is flawless. Further you are forgetting the movement with all its glory. You can have even a perpetual calendar nowadays at that price point but from a not high end manufacturer and that makes the whole package less "thrilling". VC is the real deal and you have to pay for it: that is the gospel her

DE
dedestexhes
Oct 7, 2017

We’re so used to these prices , does not mean we can’t question them anymore. What is the difference between VC, Nomos and Grossman? The marketing budget? Is the finishing really worth 10k etc? So I think that it is very difficult to judge but it is a discussion that has his place on this forum. The worst thing we can do is following blindly marketing messages. Br, Dirk

CO
COUNT DE MONET
Oct 7, 2017

These are also facts to consider, compared to those others you mentioned. We pay for all this when we purchase a watch from VC and it seems to be "o.k." as one famous man said: "The higher the immaterial value of a commodity is, the higher the price" I am not a fan of "exclusivity" and find it snobbish but we pay for the myth, the aura of owning a watch from a haute horology house. In simple words: you pay for the real deal.

DE
dedestexhes
Oct 7, 2017

Just your last sentence, I would change into: you pay for what you like 😀, Have a nice WE Dirk

VE
Velociphile - No longer in the building
Oct 7, 2017

No one is arguing whether VC are the real deal or not but, the over expansion of the industry while the money was rolling is not our problem, nor the retraction response required of the industry is not ours to pay for for these Veblen goods. Let's just reality check that today you are pay 50% or worse for the same myth/aura and the same pieces even after adjusting for inflation. For a collector that means a simple 3 hander for the price that you could get a complication before. In a world where

CO
COUNT DE MONET
Oct 7, 2017

Times are moving and times are changing, so do we. To think of the past is not really relevant, in this case. Do you think in the 70ies it was a better feeling to pay 60K for a watch? The only thing I feel is that the watch industry is trying to claw back the losses during the financial crisis (the financial targets they have set for themselves) from the customer. Patek is a good example for that: price increases of nearly 50% in two to three years is inconceivable in any other industry but Pate

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