Last fortnight, Maurice Lacroix had the Grand Opening for their new flagship store in Singapore on 9 November, their first mono-brand boutique in Kuala Lumpur - Malaysia.
It is not surprising to embark their expansion programme in Malaysia, after learning in March this year, Malaysia is one of the top markets of Maurice Lacroix. And with Singapore, the brand is focusing to enlarge and grow its market share in the South-East Asia region.
The minimalist decorated 400 square-foot Singapore Flagship store is located in Marina Square,one of the high traffic area malls.
To celebrate the key occasion, Maurice Lacroix invited their first Asia brand ambassador - Mr. Dicky Cheung, singer and actor who has continued to strive hard for more than 20 years to better off his career, which has synonymous quality as Maurice Lacroix's “Follow your convictions” philosophy.
Below, the report of the grand opening evening of the Maurice Lacroix Boutique of Singapore ...
A snapshot of the internal of the Singapore Maurice Lacroix Boutique ...
A key-slide presented by Mr Marc Gläser, International Sales Director of Maurice Lacroix this earlier March ...
Some pictures of the set up of the venue, just outside of the boutique for the grand opening celebration ...
Red carpet leading up to the photo-board ...
The stage ...
Work in progress...tidying still in place ...
A pic of Dicky Cheung, Maurice Lacroix's first Asia brand ambassador
At the entrance of the Boutique, staff at work ...
Another view, a floor directly above the boutique ..
Ribbon and sicssors ...
At about 6:30pm, some guests arrived and registration in progress ... dropping their namecards for the lucky draws later.
Prizes ....five pieces of the Maurice Lacroix Le Classique .
After which a walk along the red carpet ...
And have a photo taken ...
Some early-birds viewing the showcases ...
Some pictures of the showcased pieces ...
The Masterpiece Collection with a few of them winning the Red Dot Awards...
Les Classiques Collection ...
Pontos Collection
Next three pieces are interesting, a collaboration with the Wallpaper magazine ....
The first piece ...
This second piece is eye-catching!
The third piece ...
Mr Martin Bachmann, CEO Maurice Lacroix arrived early to chat with some of the guests ...
Pontos Chronographe Valjoux
Pontos Reserve De Marche
Pontos Décentrique Phases de Lune
Les Classiques Reserve De Marche Automatic
Les Classique Grande Date GMT Automatic
Most of the guests have arrived. Mingling among themselves with the company of canapes and champagne ...
A look from above ground of the ambience ...
The entrance of the boutique was 'wrapped' ... ready for the ribbon-cutting ceremony ...
Photography vendor busy preparing the pictures of the guests to give out to guests as momento before leaving for the evening ...
About 7:45pm, the emcee greeted everyone and ...
Welcome Mr Martin Bachmann, CEO Maurice Lacroix to the stage to say a few words ...
While Mr Martin Bachmann's speech was ending ... Maurice Lacroix Asia Ambassador, Dicky Cheung arrived ...
Emcee announced Dicky's arrival and invited him to the stage for a chat ...
The animated Dicky Cheung sharing some jokes with the guests ...
and also some wise words ...
Following was the ribbon-cutting ceremony ...
Maurice Lacroix team taking position with Dicky standing in front ...
Counting down ...to cut the ribbon and dropping the curtain ...
Go ... the curtain was dropped with Dicky Cheung depressing a switch while the ribbon was being cut ...
Congratulations Maurice Lacroix !
L-R : Mr Marc Glazer - International Sales Director, Maurice Lacroix, Mr Francis Phua - Regional GM, DKSH,
Dicky Cheung, Mr Martin Bachmann - CEO Maurice Lacroix and Juliana Tan - Brand Manager, DKSH
Dicky Cheung entered the boutique and autographed the his picture-board ....
Locating the best spot to place his signature
A pic with his signed picture-board ...
A brief tour of the boutique with the emcee ...
A frontal pic of the autographed picture-board in the boutique ...
The models opened the door to welcome guests to enter ...
Some guests stay to view the showcased pieces while some visiting the boutique ...
Jazz band to entertain the guests ...
Half an hour later ... its time for the awaited lucky draw ...
The bowl of namecards ... and the watches being prepared ...
Emcee back on the stage ....
Invited Mr Francis Phua - Regional GM, DKSH to the stage ...
and to pick the first winner ...
and the second winner ...
Next, Mr Martin Bachmann - CEO Maurice Lacroix to pick the third and fourth winners ...
Lastly, Dicky Cheung to pick the final winner ...
and he said the winner was himself
....Joking ...
the final winner for the evening.
Thanking Dicky Cheung for gracing the special opening occasion.
The evening continued with music, and more drinks till late for the guests.
Kong
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Press Release of the Singapore Maurice Lacroix Boutique This message has been edited by Kong on 2011-11-23 09:21:52
