H. Moser & Cie Streamliner Centre Seconds Salmon Dial

Key Points from the Discussion

• H. Moser & Cie continues its tradition of unique dial nomenclature, following the 'Green Dragon' Streamliner, with this new 'smoked salmon' dial, which the brand itself describes with playful, self-aware marketing.
• The brand's choice to subtly 'hide' its signature on the dial, rather than prominently display logos or celebratory text, is a testament to its commitment to understatement and focus on the watch's aesthetic.
• The 'smoked salmon' dial color, while visually appealing, has been noted by some as not directly resembling traditional lox, prompting a humorous realization that Moser often uses such descriptive terms with a touch of irony and sarcasm.
• Despite the 'one-year availability' marketing, there's curiosity about whether H. Moser & Cie will cap production at a specific number or adjust it based on demand, potentially making it challenging to acquire.
• Some collectors express weariness with what they perceive as marketing hype, jokingly suggesting alternative, less glamorous names for the dial color, highlighting a desire for more straightforward communication.
• While rare, the production numbers for this Streamliner model are likely to be higher than H. Moser & Cie's initial limited runs of 20 pieces per reference, indicating a slight shift in their exclusivity strategy.