New Release
AnthonyTsai's coverage of Parmigiani's new models from SIHH 2009 provides a comprehensive look at the brand's offerings, from feminine collections to complex tourbillons and chronographs. This post serves as a valuable archive of Parmigiani's design philosophy and strategic direction, including their approach to retail and customer engagement, offering insights into the brand's evolution during a significant industry event.
Tondagraph Collection Feel the mind-boggling concept of time Presented as a forerunner of the Parmigiani Fleurier 2009 collections, the Tondagraph celebrates two major new features: its grand complication, still unparalleled since the creation of the Fleurier brand, and its new case, with more markedly classic curves. Let's take its mechanism first. Combining the hypnotic beauty of the Tourbillon with the technical function of the Chronograph, the Tondagraph model (Calibre PF 354) joins the high
Parmigiani currently has 250 points of sale globally. There are no plans to decrease the avg sale price of $50k in 2009, and 20% of its global volume is women's watches. Parmigiani wants to increase this percentage to 30%. Parmigiani is also opening up L A'telier Parmigiani which is a place for information. These A'teliers are not point of sale locations because it does not want to compete with its distribution network. These A'teliers are simply a place to share and learn about Parmigiani and w
And for your pics, too. I find the one of the Tondagraph just sublime, as the watch is, in fact. Of course, this is the most important, interesting and beautiful novelty for Parmigiani, this year. The case doesn't look that big, ( 43 mm ), due to the fact that it is quite thin. So the proportions, the volumes are good, IMO. The work on the dial, the Tourbillon + the Chrono, and this new and superb case, all of this contributes to the real interest of this watch. Even some people wroking at other
I'm not sure why the pictures came out so small so here are the large ones. I like the Tondagraph as well but the only thing I don't like about it is my eye is drawn to the right side of the case rather than the center. I feel the left side at 9 o'clock needs to have more contrast so the dial looks more balanced IMO. Just a simple subseconds circle would make the dial more balanced to my eyes IMO. Cheers, Anthony
But this is part of the Parmigiani D.D.N.A ( Design DNA...LOL ) when it comes to Chronographs. An example: The Kalpagraph: But, as you, on this dressier model, I would have preffered a more balanced solution. Best. Nicolas
Anthony, I appreciate the photos but it seems to me that Parmigiani, more than many other watches, are best appreciated in the flesh (on the arm) than in photos. The dials and the actual heft are amazing. Do the new models still give that impression? Mike
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