Piaget SIHH 2008 Novelties Singapore Launch

MTF · 2008-09-21T07:53:35Z

Explore Piaget's SIHH 2008 novelties launch in Singapore, featuring the Polo Tourbillon Relatif. Discover bespoke customization and brand strategy.

MTF

WPS member · Piaget forum

13 replies2572 views37 photos

MTF's report on the Piaget SIHH 2008 novelties launch in Singapore offers a fascinating glimpse into the brand's marketing and product strategy from over a decade ago. This event, themed 'Paris — New York,' showcased Piaget's commitment to both high horology and glamorous lifestyle events, featuring CEO Philippe Leopold-Metzger and the Polo Tourbillon Relatif. The discussion highlights Piaget's bespoke capabilities, a testament to its status as a true manufacture.

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We previously reported on PIAGET SIHH 2008 novelties:

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AND

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Rose Champagne flowed freely all night long

Philippe Leopold-Metzger

CEO Philippe Leopold-Metzger and Singapore General Manager Thomas Bouillonnec hosted the Launch Party on 12 September 2008 in Singapore. The theme was Paris -- New York.

Tour Eiffel Paris

Chrysler Building NYC

Thomas Bouillonnec (left) and guests

Last Tango in Paris

Guest's UPSTREAM Sports watch

SIHH 2008 Novelty

Polo Tourbillon Relatif

SIHH 2008 Novelty Polo Tourbillon Relatif - Paris

The company's super salesman showing a watch

The Boss at work!

Regards,

MTF

This message has been edited by MTF on 2008-09-21 08:43:32

Key Points from the Discussion

Piaget has produced highly customized pieces, including a limited edition Tourbillon Relatif for Hong Kong featuring the Great Wall of Beijing on the case and a dragon on the dial, demonstrating their bespoke manufacturing capabilities.
The Polo Tourbillon Relatif's unique mechanism, where the tourbillon is attached to the minute hand and rotates around the dial, sparks curiosity about its function as both a tourbillon and a carrousel.
As a true manufacture with in-house workshops, Piaget offers extensive customization options, allowing clients to commission unique designs and themes for their watches.
A collector expressed interest in acquiring a Piaget with an Asian theme, specifically the Great Wall with a slithering dragon, or a 'fun' theme featuring two porcines.
The event was praised for its elegance and glamour, reflecting Piaget's brand image in high horology.

The Discussion

ThomasM

Sep 21, 2008

from the most elegant, glamour name in high horology. Kudos on a GREAT looking event! TM

cen@jkt

Sep 22, 2008

but I will only buy it if it comes with Asian or other more 'fun' themes. cen@jkt

MTF

Sep 22, 2008

cenjkt, It is not common knowledge but Piaget can do any design you like becuase they are a true Manufacture and have their own workshops....... So, which Asian city theme would you put on? Jakarta? Shanghai? Beijing? Singapore? MTF

cen@jkt

Sep 22, 2008

1. Asian theme: great wall with a slithering dragon enveloping it. 2. Fun: 2 fornicating porcines (me n wife borned in pig year) cen@jkt

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Piaget SIHH 2008 Novelties Singapore Launch

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