
AnthonyTsai provides a first look at Piaget's new models from SIHH 2009, offering live pictures and initial impressions. This report captures the brand's strategic direction at the time, particularly its foray into sports watches and the introduction of innovative complications and designs.
Piaget SIHH 2009 new models
$25k is the average price point for a Piaget
Piaget Polo Forty Five
- There are 45 minutes in a polo game, hence the # designation "45"
- 45mm titanium case
- Piaget's 1st Ti case
- rubber molded strap with stainless steel accents
- PVD'ed rotor to match black rubber strap
- available in silver or black dial
- estimated launch date is Feb '09
- estimated retail price $17,900 (chrono) and $11,900 (automatic)





Piaget Polo - limited to 150 pieces each
- available in 2 sizes - small and medium
- small version uses a quartz movement
- medium version uses the 534P movement
- estimated retail price $49k (small) and $66k (medium)

Piaget Emperador Coussin Regulator
- standard 42.5mm Emperador case
- 30 seconds retrograde at 12 o'clock
- hours at 6 o'clock
- regular edition watches
- uses 835P movement
- estimated retail price $26k (rose gold w/ blue dial) and $27k (white gold w/ silver gray dial)

Piaget Emperador Coussin Perpetual Calendar
- uses a larger 46.5mm case
- 860P movement
- the moon is white gold which is heated until it bubbles and then cooled. This is how the moon gets its texture, and no 2 moons are alike!
- estimated retail price $40,300 (rose gold w/ blue dial) and $41,300 (white gold w/ silver gray dial)


Piaget Altiplano - Boutique Exclusive Piece
- dial is treated with PVD so there's a white gray color to the outer dial
- last year's version was white colored
- this Altiplano looks much different because the dial isn't protruding at the center so it looks like a totally different watch than the below Altiplano
- estimated retail price $40,000




Piaget Limelight High Jewellery
- ribbons inspiration
- secret watch (meaning watch is hidden)
- estimated retail price $188,000 (rose gold) and $230,000 (white gold)








Dont see any hands or disks so is it the level of the beads or something you dont see on the picture that tells the time?
The top part with the ceramic beads flips open revealing the dial underneath. Cheers, Anthony
Can't wait to see them in the metal. It will be really interesting to see how Piaget manages (or not) to penetrate the sports watch market, particularly since they have had a relatively difficult time (unfortunately) convincing folks that they are a serious watch manufacture and not just a jewelry house. Best, Mitch
Mitch, Piaget has to tenaciously plug away by producing the sports watches until people realise they have Sporty lines. This, we discovered on our wrists at the recent PuristS on Tour 2008 PIAGET visit. Of course, the other lines had to join in the photo-shoot as well Piaget has had trouble re-adjusting public perception since they are also a major PLAYER in high jewellery i.e. recently in the last 40 years. But people forget the first 90 years as the watchmakers' watchmaker by supplying ALL the
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