Vintage
Ratskunk's meticulous research into Rolex's advertising history within The New Yorker magazine offers a fascinating glimpse into the brand's enduring marketing strategy. This deep dive uncovers an uninterrupted advertising presence spanning eight decades, highlighting the unique longevity of Rolex's campaigns in a single publication. His work provides a valuable resource for understanding the evolution of Rolex's public image and its consistent targeting of a sophisticated readership.
Would love to know how many watches they were solely responsible for selling.
According to a January 1967 Rolex advertising agency internal newsletter the " you'd wear a Rolex " advertising campaign was launched in the USA in 1967. Interesting to note the watch in the advertisement is a Rolex Submariner, I am not a Rolex expert by any stretch of the imagination but I do not recall ever seeing a production advertisement of the " If you were climbing here tomorrow " featuring a Submariner, most likely a mock-up advertisement since the picture of the Submariner is certainly
Enclosed is a sample of Rolex Cellini advertisements in the New Yorker Magazine. I never really thought the Rolex Cellini did justice to Benvenuto Cellini.
In mid-century the New Yorker magazine featured a prolific USA-centric Rolex advertising campaign entitled Leaders of Industry Know the Value of Time; at least 20 different Leaders of Industry advertisements appeared in the New Yorker Magazine (I am guessing more than any other single-themed advertisements in the magazine; Rolex experts please chime in). The Leaders of Industry advertisements seem to be a precursor to the better known Men who guide the destinies of the world wear Rolex watches a
I have a bunch of these old travel posters from Panagra and the Grace Line. He led both at different times.
Short for Pan American Grace
This thread is active on the Rolex forum with 26 replies. Share your knowledge with fellow collectors.
Join the Discussion →
