
Signo's captivating photo essay on the Rolex Datejust ref. 69174 brings a spotlight to a potentially 'forgotten icon' of the 1990s. This post invites collectors to revisit a reference that, despite its era, continues to hold a distinct charm and relevance in today's vintage market. Signo's detailed imagery allows for a thorough appreciation of its design nuances.


















































The Oyster Perpetual Lady Datejust reference 69174 is a mid-size offering in Rolex's Datejust collection, designed for a smaller wrist. This reference combines the robust Oyster case with the self-winding Perpetual movement and the date complication, presented in a more compact form factor than its larger counterparts. It represents a common configuration for the Lady Datejust line during its production era, featuring a fluted bezel and a Jubilee bracelet, which were hallmarks of the Datejust aesthetic. This particular reference is distinguished by its blend of stainless steel and white gold.
This reference typically features a 26mm Oyster case, crafted from stainless steel, providing durability and water resistance. The fluted bezel is made from 18k white gold, offering a subtle contrast and a touch of refinement. Powering the watch is the Rolex Caliber 2135, a self-winding mechanical movement known for its reliability and precision. This movement provides a power reserve of approximately 42 hours and is protected by a scratch-resistant sapphire crystal.
For collectors, the 69174 is a significant reference within the Lady Datejust series, appealing to those seeking a classic Rolex design in a smaller dimension. Its combination of stainless steel and white gold makes it a versatile piece, suitable for various occasions. The availability of numerous dial variations, including different colors, hour markers, and finishes, adds to its collectibility, allowing for personalization and offering a range of options for enthusiasts of vintage and neo-vintage Rolex timepieces.
All kinds of shots and backgrounds, which give a detailed look at the timepiece. Love the dial.
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