Market
There is general consensus that Rolex deliberately withholds production on the Steel Daytona. Here is some myth busting. The annual production today is about 850,000. The split has always been in favour of laddie’s pieces the biggest seller is the ladies bi-metal Datejust. This may come as a shock f
There is general consensus that Rolex deliberately withholds production on the Steel Daytona.
Here is some myth busting. The annual production today is about 850,000.
The split has always been in favour of laddie’s pieces the biggest seller is the ladies bi-metal Datejust. This may come as a shock for some. The reality is the bestselling men’s watch is also a bi-metal DJ!
In total there are 850,000 pieces per annum produced. I would estimate as the roughly half is men’s watches. If we say 450,000?
Of these 50% probably are precious metal/bi-metal (that is being conservative in estimation)
So 225,000 steel watches.
This includes all sport and Oyster perpetual/Oyster Date/Datejust- which account a minimum I think 50%
This leaves 125,000 pieces
For YM, YM2, Milgauss, Daytona,Submariner,Submariner Date, Sea Dweller, DeepSea, Exp1 , Exp 2, GMT 2, Sky Dweller, Air King
13 models:
That’s about 10,000 pieces of each. So 10,000 Daytona white or black.
Rolex is 116 countries. I can hazard a guess, 4000 doors for Rolex? Probably more, but even if 4000- that’s about 2-3 pieces/per year
If every door has 10 orders, that’s a 4-5 years wait.
Could /should Rolex stop production of bi-metal DJ? Why wouldf they do that, when they are the bestselling most desired model they make. If there is a sudden shortage of Datejust, the customer can more easily buy another brand. These are the core customers for Rolex. There is no conspiracy, it’s just all about demand/supply and capacity.
As a business, they cannot afford to destroy their core business, so the Datejust/Day-date and precious sports will reign supreme.
Best
Imran
The Patrimony reference 4000 represents a specific offering within the broader Patrimony collection, known for its focus on classic watchmaking principles. This particular reference emphasizes a clean aesthetic, aligning with the collection's overall design language that prioritizes legibility and understated sophistication. It is designed to appeal to collectors who appreciate traditional watchmaking without excessive embellishment, fitting into a lineage of timepieces that highlight fundamental horological craftsmanship. The model maintains the collection's reputation for refined proportions and a balanced dial layout.
This reference features a case crafted from a precious metal, typically gold, with a diameter that ensures a comfortable presence on the wrist while adhering to classical dress watch dimensions. It houses a mechanical movement, often an in-house caliber, known for its reliability and finishing. The watch is protected by a sapphire crystal, providing durability and clear visibility of the dial. The movement offers a power reserve suitable for daily wear, reflecting the brand's commitment to functional excellence.
For collectors, the Patrimony reference 4000 is a compelling choice for its adherence to enduring design codes and its representation of the brand's core values. It appeals to those seeking a versatile dress watch that can be worn for various occasions. The reference contributes to the Patrimony collection's reputation for offering timepieces that are both technically sound and aesthetically enduring, making it a relevant piece for those building a collection focused on classic horology.
talking about the 116500 In my country a small deler gets at least 4 per year, an average between 6 and 10 and the bigger one 2 every month
and I like your math. Still, the same formula could be used for any Rolex stainless model, but you don’t see a wait for a Submariner or GMT. IMO, it’s a clever game.
Depends ofcourse on demand in your country Best my friend Imran
it isn't hard to get a steel Daytona. Part of the value chain is dealers taking their cut over list before pushing them out to resellers. There are hundreds available on the market. It would be interesting to know how many actually are supplied from ADs at list. Velociphile
This thread is active on the Rolex forum with 9 replies. Share your knowledge with fellow collectors.
Join the Discussion →
