Rolex Explorer Acquisition: Did Rolex Boost Steel Sports Model Stock in 2020?
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Rolex Explorer Acquisition: Did Rolex Boost Steel Sports Model Stock in 2020?

By westrop · Jun 17, 2020 · 22 replies
westrop
WPS member · Rolex forum
22 replies4402 views1 photos
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In a timely post from June 2020, westrop shares a personal acquisition story that sparks a broader community discussion about Rolex's distribution strategy during an unprecedented global event. His experience with acquiring a Rolex Explorer for his son prompts readers to consider whether the brand adjusted its supply of steel sports models to authorized dealers amidst the early stages of the pandemic. This article synthesizes the community's varied responses, offering insights into market observations and personal anecdotes from that unique period.




I had heard that Rolex were going to release a quantity of steel sports models to ADs to help their cash flow due to coronavirus. I don’t know if it’s true but I thought I’d ask... 24 hours later I got this. Possibly just coincidence and I know that the Explorer is not as difficult to get as a Daytona but it got me thinking? Does anyone else have a similar story?

I really like the Explorer, it fits nicely on the wrist, is very comfortable and supremely legible. Just a shame it’s not due for me but for my son’s birthday! 🙄

Stay safe my friends!

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The Discussion
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ChristianDK
Jun 17, 2020

I really love this watch. It has been my go to during the lock down. The perfect size for a Rolex if you ask me.

BA
baufoam
Jun 17, 2020

A Rolex / Patek Philippe AD in Beverly Hills last night. The only steel, sports Rolex that I saw was a James Cameron Deep Sea ( which I bought immediately). I always liked that watch in spite of (or because of ) its absurd size. I did not see any other “Sports Models” on display.

AN
andyhud
Jun 17, 2020

I had been helping my brother hunt for a new Explorer 1. And when I saw this, I immediately called the boutique in his area and was able to get one same day! This is why this forum is the best. Cheers, AH

BO
Boris
Jun 17, 2020

Now, frankly, I could care less if Rolex released more of their overhyped stainless steel Sports models to retail. 90% of all internet noise about watches these days seems to be some level of speculation about what Rolex will / won't do, and I would kind of hope this forum remains largely immune from it. That being said, enjoy your watch, it's a terrific model.

MA
Mary Anny
Jun 18, 2020

I like very much both watches but no, I haven't! Before the lockdown started I could get a nice, classic Tudor for my little one who will be 18 in a few days. I'll show the watch to the community soon!

FA
fai9al_429
Jun 18, 2020

I love the versatility of this watch!

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