Rolex GMT-Master History: Pan Am Connection
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Rolex GMT-Master History: Pan Am Connection

By amanico · Oct 1, 2013 · 44 replies
amanico
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amanico embarks on a fascinating journey to uncover the enduring appeal of the Rolex GMT-Master, exploring its origins and deep connection to aviation history. This initial installment delves into the watch's birth alongside Pan Am, showcasing vintage advertisements that cemented its status as a tool watch for pilots and international travelers. Readers will gain insight into the foundational virtues—functionality, precision, and solidity—that define this iconic timepiece.

Differently said, if we want to understand why we love the GMT Master so much, we have to try to find what's behind this watch.

Do the test: Don't you intuitively feel there is something really, deeply special and highly attractive which happens each time you are in presence of a GMT Master?

I for one, felt it... It was the watch which started it all, and still is one of my strongest horological adventure.

For me, the GMT Master is 3 things:

- A toolwatch.

- Travels.

- Adventure.

These 3 things being intimately linked: A toolwatch for travels which are part of Adventures.

It is not uninteresting to remind that the birth of the very first Rolex GMT-Master, the Reference 6542, has something to see with Rolex, of course, but also with the Pan Am, this company wanting, for their pilots, a toolwatch whiich would help them to know the exact time under diferent time zones, an useful informations when you are in charge of intercontinental flights.

Better, the GMT-Master became the official of Pan American World Airways!

And if you travel through the advertising campaigns made by Rolex, you will notice that the brand was, over the years, associated to the Pan Am, and generally to Pilots.

Even very recently. The Pan Am died, but the link with the Pilots World remains.

Do you still have in mind the ad of the 116710 Ceramic Bezel in Yellow Gold, worn by a Pilot in uniform?

If you don't, here it is:



From the Pilots to the International Travelers, nobody is forgotten, at Rolex:



Back to Pilots, and especially Pan Am, here is another ad from 1980:





The famous " How a Pan Am Pilot tells the Time " series:

From the end of the 70ies:



Ten years before:



And earlier, in 1963:



All these ads have a common goal: To promote the cardinal virtues of the GMT-Master: A GMT / A Chronometer / and an Oyster Case.

Functionality / Precision / Solidity, traduced in human words.

Pan Am had an important role in the GMT-Master glory and myth, but was the Pan Am the only company?

Here is an extract found in the " Man with the Radio 6542 Booklet ( 1958 ) :

" The GMT-Master was created by Rolex to meet the very special and exacting needs of the flying personnel of two ( TWO! ) renowned aviation companies.
Its success was immediate, 20 out of 21 captains declaring that the revolving rim and twenty four hour hand constitute an important aid to airline operations. "





TWO Aviation Companies?

Which is the other one???

That is a mystery to me, still, but I am investigating...

Here is another booklet, a later one, from 1967, which clearly states: " Rolex, Official Chronometer of the Pan American World Airways. "


 

Travels and adventures... The GMT-Master is the faithful companion.

For the avid collectors, who are always on the hunt for the most complete sets, here are two small things you can find, from time to time.

The Full Set Rolex / Pan Am GMTs. ( Credit pictures: Antiquorum )

A 6542:



And a 1675 Gilt from 1963, which, cherry on the cake, is also underline:



" Imagine you are a Pan Am Pilot " said the ad...

Here is what you would see and live, if you were a Pan Am Pilot...











Working at / for the Pan Am doesn't prohibit sense of humour. Look at these 2 ads, and specially this one:

" Fly a headache remedy to Paris. Of course! Drug manufacturers have proven Pan Am Clipper Cargo is the surest, easiest and in terms of total cost, the most economical way to ship aboad. "



The Vizier of Baalbek is not bad, either...



Here we are... Through these watches, we discover the world, and some unexpected horizons...

Yes, watches are much more than just watches.

I hope there will be a suit to this chapter.

In the meantime, all the best.

Nicolas. This message has been edited by amanico on 2013-10-01 00:09:56 This message has been edited by amanico on 2013-10-01 00:32:15 This message has been edited by amanico on 2013-10-05 05:19:19

About the Rolex GMT Ref. 1675

The GMT-Master reference 1675 is a significant model in the brand's history, representing an evolution from earlier GMT-Master references. It was produced for an extended period, allowing for numerous dial, bezel, and hand variations throughout its production run. This reference is notable for its introduction of crown guards, enhancing the watch's robustness and contributing to its distinct profile. It solidified the GMT-Master's design language, which would influence subsequent generations.

This reference features a 40mm case, available in stainless steel, yellow gold, or a two-tone combination of steel and yellow gold. It is powered by the automatic Caliber 1575, a chronometer-certified movement known for its reliability and a power reserve of approximately 42 hours. The watch is fitted with an acrylic crystal and offers a water resistance of 50 meters, suitable for everyday wear. The bidirectional rotating bezel, typically with an aluminum insert, displays a 24-hour scale.

For collectors, the 1675 is highly sought after due to its long production period and the resulting variety of configurations, including different dial types (gilt, matte), hand styles, and bezel colors (Pepsi, all-red, all-black). Its four-digit reference number and acrylic crystal are key characteristics that define it as a vintage Rolex. The reference appeals to those interested in the historical development of the GMT-Master line and the nuances of vintage watch collecting.

Specifications

Caliber
Cal. 1575
Case
Yellow Gold
Diameter
40mm
Dial
Black
Water Resist.
50m
Crystal
Acrylic

Key Points from the Discussion

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The Discussion
AR
Ares501 - Mr Green
Oct 1, 2013

of yours I think that there will be no soul around here :) not convinced in GMT-Master grandeur Lovely post!! Looking forward next parts that will spree GMT mania Best Yours D P.S. Baron still not convinced? :)

AM
amanico
Oct 1, 2013

After that, if I didn't convince everybody, I think I will have to resign... :) Best, and thanks for your comments, my friend. Nicolas

LE
Le Monde Edmond
Oct 1, 2013

For the inspiring post. Seeing all those PANAM ads brought me back in time - something which mostly only my old cars do. I remember seeing Antiquorum auctioning all those accessories with the GMT watch and wondered why someone would want it. Know I better understand why ;) Looking forward to part II. Edmond

DI
DivingT
Oct 1, 2013

...old advertising. Very nice start to the series. cheers Tony

AM
amanico
Oct 1, 2013

As for set of goodies, when you love a Watch, a model, yes, there is an obvious interest to hunt them. I am trying to modestly gather some of them... Which will be the topic of one of my two next " Pan Am Series "... Best, Edmond. Nicolas

SU
Subexplorer
Oct 1, 2013

... but well worth it!! Lots of nice old ads, lots of awesome "props", and a great writing! I will reserve its reading to my home at night. I guess I will need my pills near my favorite armchair to handle this viewing, don´t you think so? Your images transport me to the thrill of my first flight ever, in 1966, from Buenos Aires to Miami, aboard a Boeing 707 of Pan Am. Lots of Nostalgia in your post! Thank you so much for this wonderful post my friend! Our beloved GMT´s deserve it! Un abrazo mi a

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