
Edwin777's original post sparked a robust discussion on the future landscape of the luxury watch market, particularly focusing on brand performance and market share. This article delves into the community's analysis of industry reports, offering a multi-faceted perspective on the challenges and opportunities facing major watch groups and independent brands alike. It's a critical look at how market dynamics, brand perception, and production strategies influence success in a competitive environment.

But I also would not have guessed that GO was so low.
…each time I walk into an Omega store. And I want to buy an Omega. RM is a total mystery to me like so many other things in a world gone upside down.
Breguet sold approximately 5,800 watches even though the boutique has informed me that they produce about 20,000 watches a year! In the 1990s, Breguet used to produce 5,000 watches a year. This is clearly their comfort zone and they should revert to it. In the words of Enzo Ferrari, make one car less than the demand!
MB&F must be smoking something, they hit what must be a company record of.... . . . . ...wait for it.... 420. . . . Hmmmmm.... 420.... Max, you crazy wizard wildman of fun. I light one in honor of you....
FP Journe sold 1900 watches in 2025. I always thought they made fewer than1000 watches a year, somewhere in the region of 850 to 1000 pieces. Still long waiting lists despite selling almost 2000 watches in one year.
That’s easy money.
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