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KIH's post celebrates Seiko's recognition as 'Brand of the Year' by the World Branding Forum in 2015, underscoring the brand's global standing. This announcement details the rigorous judging process, which heavily weighs consumer perception and brand valuation. The community's reaction highlights the significance of this award as a testament to Seiko's quality and reliability.
This just in!
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Press Release:
On September 24, the World Branding Forum announced its 2015-2016 awards at a ceremony at Kensington Palace in London. Seiko was recognized as ‘Brand of the Year’ in the watch category.
The judging system is unique. From a nominated list of 2,600 brands from 35 countries, the winners are selected through a three-part process involving brand valuation by the World Branding Forum, a consumer research project and an on-line vote by the public.
Seiko is delighted to have been selected for this award alongside so many other prestigious brands, including Apple, Louis Vuitton, Mercedes Benz and Google.
“The Awards is a celebration of the achievements of some of the greatest brands around the world. To win, a brand needs to have built a good reputation and trust with consumers, as 70 percent of the scoring process comes from consumers voting for their favorite brands,” said Richard Rowles, Chairman of the World Branding Forum.
The award was accepted on behalf of Seiko by Susumu Kawanishi,
the Managing Director of Seiko UK Ltd, at the Kensington Palace ceremony.
The World Branding Forum (WBF) is a global, registered non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers. This includes those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. The WBF produces, manages and supports a wide range of programs covering research, development, education, recognition, networking and outreach. For more information, visit
www.brandingforum.org.
Definitely a big testimony to their quality and reliability which are big factors in this award Congrats to Seiko! Cheers Robin
It is great to be so honored. Just curious, which \'usual suspects\' were beaten in the process.
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