
cazalea delves into Seiko's evolving corporate vision, sharing insights into the company's strategic shifts and new management plan, "Seiko Milestone 145" (SMILE145). This post is crucial for understanding how Seiko aims to transition from a hardware and software sales company to a "solutions company," aligning with its founder's philosophy of contributing to society through innovation.
Corporate Philosophy: A Company that is Trusted by Society
1. Analog & Digital
We have refined a wide range of technological capabilities, focusing on our roots in the clock & watch business. We will combine our century-old tradition of analog technologies and our sense of humanity together with cutting-edge digital technologies to produce even greater synergies in the future. By doing so, we aim to create new technological, emotional, and social value.
2. Societies that connect people, things, and time
By connecting people, things, and time, we want to “shrink the world” and bring people closer together, joined by a sense of security and deep feelings. We want to create societies where feelings flow timelessly, and so bring smiles to the faces of people around the world. We will contribute to the shift away from mass consumption to an inclusive and sustainable circular society that places special value on people and the things that matter to them.

ANNOUNCEMENT of Atelier GINZA
Seiko Group Corporation Chairman, Group CEO, and Group
CCO: Shinji Hattori is pleased to
announce the opening of the Seiko Group's new creative studio, the
Atelier Ginza.
The Ginza studio is located in the heart of the Ginza district (where Seiko was founded in 1881). It's on the 7th floor of Seiko House Ginza (previously known as the Wako building).
The studio aims to create truly unique and
innovative timepieces, where some of the finest
designers, craftsmen, and watchmakers from the Seiko Group will work
together to create, assemble, and adjust timepieces that highlight their
creativity and expertise, all of which is underpinned by traditional
Japanese aesthetics.
The studio will also provide a unique and
unparalleled customer experience. Customers who purchase select products
will be invited to visit the Atelier Ginza to discover the painstaking
craftwork that goes into the creation of a great watch.
The
Atelier Ginza is jointly operated by three Group companies: Seiko
Watch Corporation, Seiko Time Creation Inc., and Wako Co., Ltd.
The
three companies form the Seiko Group’s Emotional Value Solutions Domain,
which aims to provide solutions to customers who demand a sense of deep
satisfaction and lasting value (not just off-the-shelf products).
RECENT FINANCIALS
The Whole Seiko Group consists of these company divisions (click on division name to go to the web page):
Seiko Watch Corporation
26-1, Ginza 1-chome, Chuo-ku, Tokyo 104-8118, Japan +81-3-3564-2111
Planning, development and manufacturing of watches and other products and domestic and overseas sales. Includes the watch lines

The Grand Seiko SBGH315 is a contemporary mechanical timepiece from the brand's Heritage Collection, known for its classic design and high-beat movement. This model continues Grand Seiko's tradition of producing watches that combine precision engineering with understated elegance, appealing to collectors who appreciate refined horology without overt embellishment. It stands as a testament to the brand's commitment to the fundamental principles of watchmaking.
Powered by the Hi-Beat Caliber 9S85, the SBGH315 operates at 36,000 vibrations per hour, ensuring high accuracy. The watch features a stainless steel case, a sapphire crystal with anti-reflective coating, and a screw-down case back. Its dial is often characterized by intricate textures and meticulously finished hands and markers, reflecting Grand Seiko's renowned Zaratsu polishing technique.
For collectors, the SBGH315 represents a modern interpretation of Grand Seiko's historical high-beat movements. Its combination of a robust, high-frequency caliber and a timeless aesthetic makes it a sought-after piece. The model underscores Grand Seiko's position as a manufacture capable of producing movements and finishes comparable to leading Swiss brands.
I haven't figured out yet where other Seiko watch brands fit into the big scheme of things, such as Credor and Grand Seiko. Mike
I'm not going to take the BS out, just make it easier to spot and to read (having been well trained in generating UK, CA and USA corporate BS-speak)
They hope that when properly done, the manufacturing and distribution of their time-telling products will benefit both employees and end users, making them happy and making the world a better place. Here's an example: I went to Japan for a holiday but booked a visit with GS to coincide with my trip. Any rabid enthusiast might do the same but I had the advantage of being Seiko moderator on a site they respected. I was given a tour of the two watch-making studios, which are hundreds of miles apart
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