KMII's initial impressions of the Swatch x Blancpain Fifty Fathoms dive deep into its design, functionality, and market impact. This article explores how the collaboration elevates Blancpain's visibility and offers a unique entry point into mechanical watches, as seen through the eyes of a seasoned collector. KMII's observations provide valuable context for understanding this polarizing yet popular release.
Following on from the (probable) commercial success of the MoonSwatch the Swatch Group recently launched the second cooperation - namely the Sistem51 based homage to the Blancpain Fifty Fathoms.
As I happened to be around one of the Swatch stores carrying it and fortunate enough that they just got a restock - and with the model I liked best visually - here some first impressions.
The journey actually started at the Blancpain boutique (they had a box in the shop window (and those appear more solidly protected than in the Amsterdam Swatch store π)). I wanted to try the 70th anniversary piece and had a chat with the manager on the effects of the co-operation. He seemed universally positive, reporting a much higher visit frequency since the launch. Yes, most people would primarily enquire, if they could get the Swatch version but there was interest in the original, too - and I suppose that for brands like BP, which garner less attention outside of circles like ours, this is a welcome thing. Whether we appreciate it or not ππ€·π»ββοΈ
As to the watch itself, I have to say I find it a better product than the MoonSwatch. The slightly higher price point helps a bit (even if there is probably still a very healthy margin in it for them, if one looks at where Sistem51 watches started price wise), allowing for a travel case inside the paper box and some slightly higher quality of execution.
Yes, itβs still not quartz - the BP claim to fame from JC Biver days. The S51 movement actually even provides a similar PR to the original (OK, within reason) and I am a fan of the transparent rotor. I will probably never take off the strap to gaze at the movement but the idea is so simple yet useful.
Speaking of which, for some reason Swatch saw fit to replace standard spring bars, which would allow for a quick and easy strap changes, with screwed in pieces requiring a special tool to remove. Not sure if they detested the fact that few MoonSwatches on social media stayed with the uncomfortable straps they provided but itβs a minor peeve for people like me, who like to play around with straps on a whim. One has to say that the NATO provided is much more comfortable than the MoonSwatch strap, though.
On the bonus side I would mention the lume. While not of the variety lighting up at the first exposure to the sun, a two or so minute mobile phone torch charge-up lasted through 12 hours at night. Not surface of the sun bright but nicely legible, including the rotating bezel markers. Add to that a useful WR (one can actually wear it to the pool), long PR and the comfortable light weight and it somewhat makes sense as an entry point mechanical watch.
The fact that it cannot be serviced is a potential point of contention to many here, as it has a point of built in obsolescence, like many consumer goods nowadays. But to most buyers that probably isnβt a top of mind concern.
So overall I am more positive than I thought I would be. And it will probably get more wrist time than the first two Sistem51 pieces I got ages ago ππ Not that it will get anywhere close to a daily, mindβ¦
I wonder which Swatch Group brand is next (but spare Breguet, please)β¦
