TAG Heuer Monaco Twenty Four Concept Chronograph
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TAG Heuer Monaco Twenty Four Concept Chronograph

By Kong · Jul 5, 2009 · 21 replies
Kong
WPS member · Horological Meandering forum
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Kong's original post introduces the TAG Heuer Monaco Twenty Four Concept Chronograph, a timepiece that pushes the boundaries of the iconic Monaco design. This article explores the concept watch's innovative features, drawing inspiration from GT racecar technology, and delves into its historical context within the Monaco lineage. Kong highlights how this concept continues the Monaco's tradition of radical aesthetics, first popularized by Steve McQueen.

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MONACO Twenty Four Concept Chronograph


The Monaco's iconic image was popolarized by the actor Steven Mcqueen in a racing film with the Porsche 917 driving
scenes.  At that time, the official  Heuer ambassador was Jo Siffert, a Swiss Le Mans and Formula 1 driver.   Mcqueen
wanted to replicate himself as real as possible, right down to the Heuer Chronograph worn by Siffert.  Accordingly, it was
the Heuer Chronograph's radicle look which broke the tradition making it standout from the pack.

The name was specially picked too.  During 60's, Heuer had a Monte Carlo watch and a new name for the new
avant-garde Chronograph should appeal to a chic, high-end target public who frequent places like Monte Carlo.
Thus the name - 'Monaco',  was later chosen.

The revival of the Monaco started in 2003 with the Monaco 69, 2004 with the Monaco V4 the belt-driven concept watch
(which should be released in November to commemorate the Monaco's 40th Anniversary).  In 2007, the Monaco 360LS
Concept Chronograph and this year, 2009,  the Monaco 24.

The Monaco 24 was covered by Timm Delfs at Basel 2009.  
To read his writeup, please 
The unique tubular design Monaco 24 concept watch is inspired by  the GT racecar technology.

The two-part see-through PVD coated case of 40.5mm consists of a Calibre 36 Movement
(beating at 36,000 beats/hour), a Zenith El Primero, suspended
by four “energy manifold”
 steel-tube-housing similar to a race-car’s driver’s protective cockpit cage. 



Polished black PVD-coated case with a huge sapphire crystal is to better address the scratching issue.
 It seems water-resistant to 100m.


The thick and convex double anti-reflective sapphire crystal for better readability.


Clear view even from the side or at an angle.


The subdials- at 3'o clock, indicating the chronograph minute while the at 9 o'clock indicating the small second.

The two-part dial’s semi sub-counters at 9 and 3 o’clock have “doubled” hands (coloured orange and white),
the readout will need to do some arithmetic.













An oversize “24” at 12 o’clock and the emblematic blue and orange of Gulf Oil (the same colours
TAG Heuer Ambassador Steve McQueen wore in his 1970 film classic, Le Mans) , in honour of the 24 of Le Mans.

Note a layer of transparent ink was  printed to create a glossy contrast.


The Allen screw secured  the steel-tubing which you later see.


The Lug-design is shorter than the current Monaco casing which is good for smaller wrist.


The signed crown and the chronograph pushers.


A side view of the case, if you could note the extreme curved and thick sapphire.


A sketch of the suspended movement.



The rotor material is made of high density tungsten, and shaped like a GT car's chrome mag wheel.



Note the movement is suspended with the help of four steel-tubular arms (which are secured to case with the allen screws).

More importantly, note the black band between the orange and steel tubing.  The black band is a
“composite filler”  shock-absorbing insulating material used in aerospace and auto racing.
Understand this Advanced Dynamic Absorption System (ADAS), could absorb up to 24,000G,
which is the same as a 20-metre fall.

Observe the gaps between the chrono-pushers, while the winding stem is attached to the crown.
A special joint is used attaching the stem to the crown, which allows the crown
to move and isolate it from any vibration from the case.





Another view ...


The joining of the tubular arm to the casing after secured by the allen screw.






-----------------------





This message has been edited by Kong on 2009-07-05 11:41:13

Key Points from the Discussion

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The Discussion
KO
Kong
Jul 5, 2009

MONACO 40th anniversary Re-edition Automatic Chronograph Calibre 11 Limited to 1000 pieces At this front view, observe the pushers.... they look like the gas pedals! This 'Reissue' is close to the original. One of the key attributes remains - the 'HEUER' logo on the dial and the crown too! So is the Original Blue dial. Other Details Movement Calibre 11 - Base ETA 2892 Calibre Dubois Depraz 2022 Indicating the small second at 3 o'clock and chronograph minute at 9 o'lock - date at 6 o'clock Dial ·

KO
Kong
Jul 5, 2009

MONACO Watch Lady Grande Date Black or Brown Python QUARTZ Brown dial with beautiful Brown Python straps Black dial with Black Python straps This is a decent and versatile piece of lady's watch, pretty good mileage (my opinion). It carries well for day office environment to evening functions and a casual and sporty weekend too. Price point is surprising good too. Movement Quartz with Grande Date function at 12 o'clock, small second at 6 o'clock Dial Black or Brown dial with vertical snail in the

PA
patrick_y
Jul 5, 2009

I first saw the advertisement for the Gulf Tag Heuer watch about a month ago and it struck me as odd. Why has Tag Heuer partnered with Gulf Oil, I thought that Jaeger LeCoultre had partnered with Aston Martin who had partnered with Gulf Oil. I think because of the very close affiliation between Jaeger-LeCoultre and Aston Martin Racing (which has a race car that has Gulf Oil livery and logo all over it), many people will be confused about this Gulf Oil and Tag Heuer watch. Tag Heuer's involvement

CH
chaser579
Jul 5, 2009

..but overkill to some extent. McQueen would've wanted it that way, car-wise, suspension and all. The 'petite secondes' and chrono-minutes are not easy to figure out for us engineers who have no idea what math is (except when getting paid and doing our taxes!), but at least it exercises the grey matter. Awesome watch, with an El Primero to boot (the movement Rolex got rid of in their Daytonas in favor of their in-house 4130). Thanks! =:^D

TI
timerider
Jul 5, 2009

some cool and thought provoking watches, need to really study to get the full gravity of what is going on here. Best to all, Tim

AM
amanico
Jul 5, 2009

Will have to try this one in the flesh, because each time I see one, I'm tempted, and once on the wrist, the temptaton has gone... Curious, but if the 1mmm difference with the re edition is important, it may be a watch to consider. The shock absorber system is great! I much prefer the re edition than this colored version, but the black case, the curved crystal, and the decoration of the movement are interesting. To be seen in the flesh before an definitive comments. Best, Nicolas

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