
Joepny initiates a critical discussion about the 'hype machine' in the watch industry, specifically addressing a blog's enthusiastic coverage of a vintage Tudor Submariner 7923. He questions the lack of balanced analysis and the potential for speculation to inflate vintage watch prices, contrasting it with the genuine camaraderie and joy of watch ownership.

OK, I'm only (half) joking, but Hodinkee is really just a giant infomercial at this point. They have a vested interest in fueling the vintage watch price bubble as they have their own vintage watch shop. Continued collaborations with manufacturers make it clear that they are not a source of independent watch reviews/analysis. And that's all fine, but one needs to keep these things in mind while reading the 'reviews' and other articles and take them with a grain of salt.
They have a few videos where they meet some interesting collectors that are worth seeing. The rest is junk.
You might even make a little on the side just for fun. But once it starts paying the bills, it inevitably takes on a different character. J
...regarding 99% of what I see on the web about watches and horology. The blogs which feature in the likes of Hodinkee's Watchville app - with one or two exceptions - post little more than puff pieces. Nothing critical, no depth; just content that might as well have been sent out wholesale by the manufacturers' PR departments. Maybe it was, in fact; I wouldn't be surprised. There are a few knowledgeable and honest writers, people like Jack Forster who you mention, but they are really few and far
are not nice. would have been better if the Tudor was bought by somebody who actually wanted to wear it.
I started reducing my visits to H consistently over last few months. Some watches on their vintage shops are so jacked up in price even with incomplete set it is difficult to justify the price. they have consciously shifted from a good block to a commercial online seller augmented with some focuses reviews. Best, mahesh.,
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