Discussion
Thomas_3 ignites a perennial debate among collectors: the necessity of dial text. His original post questions the proliferation of 'superfluous' printing, arguing it clutters the aesthetic without adding value for the informed owner or casual observer. This discussion explores the various perspectives on why manufacturers include these details and whether less truly is more.
Officine Panerai - First post on the Pam forum ()
The chrono subdial layout The movement reference number It's mechanical Oh, and it's also hand-wound Only the size and price are missing... LOL! Photo: Fratello
If we buy a watch and gift to our family, such printings will help the “owners”.
Most of these companies are glorified marketing agencies first, and watchmakers second.
Perhaps for the marketing teams it is important what for some collectors is a nuisance. It is a bit like people’s signatures. They convey an impression about the individual, but only the creator of the signature knows why each trace is how it is. Also there has to be room for a really nice, uncluttered, enamel and platinum limited series.
since watches are often compared to cars, here's an example from the car biz... mercedes-benz used to have a fuddy-duddy image of being for rich, older men. in keeping with that, benz put a hood ornament on every car so the owner would not forget what he's driving. the brand has been trying hard to skew younger in recent years, and is making inroads. as everyone knows, young people have better memories. voila, no more need for hood ornaments! exception: because an s-class is more likely to be dr
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