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EinPA's acquisition of the H. Moser & Cie. Swiss Icons Watch reignites discussion around one of modern horology's most provocative statements. This article explores the enduring impact of Moser's audacious design, examining how it continues to spark debate and admiration years after its controversial debut. EinPA's choice highlights the watch's unique position in collector circles.
I was on the floor of SIHH 2018 with Moser people the year this broke, and they got 100% of the attention that they wanted for doing this. Obviously, everyone and their brother complained and leveled warnings, but that was absolutely expected. We're still talking about this stunt seven years later, so they're still getting their money's worth. Best, Tim
This and the apple watch they did are great
the Royal Oak with a small,number of other offerings . I think it’s smart to not have too many models to choose from,,same cases with different dials and complications are what people want right now. If a brand has too many diverse offerings it is confusing and divides buyers
Update January 11, 2018: H. Moser & Cie. issued a statement from its chief executive saying the Swiss Icons Watch would be withdrawn with immediate effect, and will “no longer be presented and won’t be sold”. The watch was “unfortunately sometimes misunderstood”. But funny as can be.
one watch to... replace them all !
thanks for clarifying
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