Kong provides an exclusive look into the Singapore launch of the Zenith El Primero Lightweight, a limited-edition timepiece. This post captures the event's atmosphere, key features of the watch, and Zenith's innovative use of materials, offering a glimpse into luxury watch marketing and product showcases.
On Tuesday, 19 November, Zenith CEO, Jean-Frédéric Dufour flew in to launch the 100-piece-limited edition El Primero Lightweight in Singapore at 4 X FOUR, Singapore’s largest ever Pop-Up Restaurant, at Bayfront Avenue, with Alvin Leung, 2 Michelin Stars Chef from the renowned Bo Innovation, Hong Kong who prepared the canapes for the evening.
Some snapshots of the evening launch cocktail event ...
Exterior of the pop-up restaurant, 4 X FOUR
Beside Marina Bay Sands ..
Entering the venue ... preparation ongoing ...
Jean-Frédéric Dufour, Zenith CEO, assisting to place the watches into the showcases.
The 45mm El Primero Lightweight with carbon case and titanium and silicon movement, right after the reception, greeting the guest ...
One end was tied to some inflated balloons ... lifting the El Primero Lightweight a bit, but not fly away ;-)
Borrowed a weighing scale to get an approximate weight of the El Primero Lightweight with Nomex-coated black rubber strap ... just an indication, with strap on, about 68 grams.
Heard just the case and movement combined, is about 40 grams.
A vendor was brought in to showcase some carbon fibre products ...
The carbon block remnant of the case...
The carbon caseback weighing next to nothing ( should have, but the resolution of this scale is not this purpose) ...
When another steel caseback added ... the reading changed.
Flipside of the carbon fibre caseback.
Event about to start ...
Some quick snapshots of the Zenith pieces showcased ...
Jean-Frédéric Dufour, Zenith CEO greeted the guests ...
and introduce his team from the region and corporate, thanking them for the marvelous jobs done.
He also mentioned Singapore only allocated 4 pieces of the El Primero Lightweight ... and a piece was already sold before this launch.
The launch ...
Lights off, and the El Primero Lightweight image appeared followed by the video ...
Thanking Alvin Leung, 2 Michelin Stars Chef, for preparing the canapes.
Before leaving, congratulations to Zenith for “Sports Watch” prize of Grand Prix d'Horlogerie de Genève.
Kong
This message has been edited by Kong on 2013-11-21 08:43:37 
