Manufacture
Just one step separates space from the earth. And Felix Baumgartner took that step at the opening of the new Zenith boutique in Singapore on 7th October. Interviews in race cars, the cutting of the ribbon, a celestial evening... the brand's celebrations to mark the opening of its new flagship locati
Just one step separates space from the earth. And Felix Baumgartner took that step at the opening of the new Zenith boutique in Singapore on 7th October. Interviews in race cars, the cutting of the ribbon, a celestial evening... the brand's celebrations to mark the opening of its new flagship location in South-East Asia were on a cosmic scale.
ZENITH AND FELIX BAUMGARTNER: THE GREAT LEAP INTO SINGAPORE
"Welcome aboard!" The driver giving this announcement is none other than Felix Baumgartner. The fastest man in the world is at the wheel, with the journalist in the passenger seat. The brand ambassador is giving a series of interviews whilst driving an Audi, as Aldo Magada, Zenith's CEO, takes questions on board a tram. The festivities for launching the new flagship Zenith boutique in Singapore got off to a racing start.
A magical evening followed the cutting of the ribbon. Amidst space-themed decorations, the privileged guests learned about the Zenith brand's philosophy and relived Felix Baumgartner's incredible jump. The event brought together the watchmaking and celestial worlds. Here, time is weightless.
"This evening, as part of its ongoing special relationship with Asia, Zenith is opening its boutique in Singapore, a highly prestigious location and a gateway to the world", stated Aldo Magada, Zenith's CEO. To mark this occasion, we have the pleasure and honour of welcoming guests from across the world, who devote their passion to cultivating the spirit of the brand in their own country, many for a number of years. We are also delighted to be sharing this moment with our ambassador Felix Baumgartner, who mirrors our values of pleasure, daring and authenticity."
"Felix, with his historic jump, embodies Zenith's desire to always keep pushing the boundaries", adds Hugo EscudΓ©, brand director for South-East Asia. "I am convinced that the opening of this first boutique is just the beginning. It is the precursor to many great achievements in this wonderful part of the world."
ZENITH MANUFACTURE
Founded in 1865 in Le Locle by visionary watchmaker Georges Favre-Jacot, the Zenith Manufacture quickly became renowned for the precision of its chronometers, for which it has been awarded 2,333 chronometry prizes in just one and a half centuries of existence β the all-time record for pocket watches, on-board instruments and wristwatches alike. Made famous by the legendary El Primero calibre, an integrated automatic chronograph with a column wheel, launched in 1969, and whose high frequency of 36,000 vibrations per hour ensures precision to a tenth of a second, the Zenith Manufacture has since created more than 600 movement variations. The Manufacture is rare in that today it is still located on the exact spot where its founder built the very first workshop.
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