The Minimilians Are Coming: Minimilians By MB&F
patrick_y
Moderator Patrick_y underscores the importance of customer loyalty - an art mastered by MB&F.
Maximilian’s minions are called Minimilians - get it?
Finishing department. The aliens are ”deburred."
The aliens are cleaned. By hand - traveling in outer space requires a thorough decontamination process.
The aliens are finished and painted by hand.
Each one is packaged in a collectible keepsake box.
There are two definitions of customer loyalty... We normally assume the loyalty customers have towards their dealers. Retailers in the watch world DEMAND customer loyalty. Some customers who spend six or seven figures with a single retailer tell me that they live in fear of being presented a watch they don't want, and yet feel that they can't refuse the watch as it will jeopardize future offerings. Many customers have plead fiefdom-like allegiance to their authorized dealer vassals and dare not cross their lord.
And yet, ODDLY, customers don't always expect customer loyalty of the other kind. The kind where the Manufacture or the Retailer pledges loyalty to the customer. When was the last time a watch brand did something meaningful for you? When was the last time a brand showed a token of gratitude?
Well... MB&F, Max Busser's eponymous watch brand, has something for their customers. A new toy. Some of our WatchProSite readers have already received theirs. MB&F is rewarding customers for their loyalty with a new toy - the MINIMILIAN. For existing owners of MB&F watches, who have registered with THE TRIBE, expect a MINIMILIAN to come by escape pod to your mailbox!
There are multiple MINIMILIANS - each representing the various different models of MB&F timepieces. Some models are quite rare!
The MINIMILIANS aren't some cheap foam plush toy. Each one is actually handcrafted and only 10 pieces are made a day. They are 3D printed and artisan made. Each one hand painted to give off a monochromatic porcelain doll look. These are definitely artisanal. Not quite a Jeff Koons balloon dog reproduction. But something like a simpler version of a KAWS figurine.
Overall, a great Token of Appreciation, from a brand that really thinks of its customers! Thanks Max! Now... If only I could afford to procure one of these works of art!
Maximilian’s minions are called Minimilians - get it?
Finishing department. The aliens are ”deburred."
The aliens are cleaned. By hand - traveling in outer space requires a thorough decontamination process.
The aliens are finished and painted by hand.
Each one is packaged in a collectible keepsake box.
Comments:
patrick_y July 24th, 2024-00:09
Very cool. These are aliens that are welcomed in my home!
Fastwong July 23rd, 2024-18:44
Amazing! Between this and the MAD series it's so cool and unique to see a brand/founder celebrate their customers! Sadly 99% of the luxury houses treat most customers like the dirty cows to be milked, necessary but mind the smell in the stores, because only the whales - the 2-3% of customers that drive 40%-50% of sales - matter. I really like the watches but I LOVE th...
patrick_y July 23rd, 2024-20:47
Don't worry! The internet doesn't convey smell. It only conveys text and photos!
patrick_y July 23rd, 2024-20:46
In the watch world, it's not the top 2-3% of customers on a per annum basis. Today, no watch retailer would put themselves at such risk to have 40-50% of revenue coming from 2-3% of the customers. As this is simply too much risk - if that customer stops buying, then you've got a significant drop in revenue. And retailers are given...
Fastwong July 23rd, 2024-21:44
I think the key word there is "today", yesterday was real stinky I guess though it depends on where the risk is for each brand. At least for the fashion luxury brands, they decided to do the opposite, double down on the 2-3% because they saw the recession coming for the cows. They figured the rich would keep spending t...
patrick_y July 24th, 2024-00:11
That's a super risky strategy. But yes, historically, at department stores and at fashion brands, a very small group of just a couple hundred clients would spend a large amount of money, accounting for significant revenue.
Fastwong July 26th, 2024-13:28
Maybe but it worked for Hermes. While all the big luxury houses are flat to negative Hermes just dropped double digit growth numbers 🤔 They even showed growth in China where most brands are down big. There's never a recession for the top .01%.
patrick_y July 26th, 2024-16:13
The top 0.01% have limited space for Hermes products. So there's a lot of risk there. Sure, they may have the money to buy 10 outfits a month, but their closets are physically limited in size. So over-reliance on the same clients is risky. But yes, I saw the report this morning, Hermes numbers are stronger t...
0-10-10
Load More Comments
Next Article
BjoernM21
A History of Independent Watchmaking - Curated by Phillips
BjoernM21
Phillips quoted George Daniels when announcing an exhibition in Geneva this May to pay tribute to independent watchmaking: “ Independence is the utmost importance in life. Without it you are subject to the whims of other people. You are pinned down to a particular area, a particular routine. Independence is crucially important in life, especially in the life of a watchmaker .” In his Introduction to the book Watchmakers – The Masters of Art Horology Aurel Bacs emphasises [p.
© 2017 - WatchProZine