Jaeger-LeCoultre: Historical Review. Where the unusual is commonplace – revisited

Apr 12, 2016,02:24 AM



Five years ago today, I posted a photo of this ad:

If you do a search here in the JLC forum “Where the unusual is commonplace” you will find it…

The ad is an English ad from 1958 with the header “Where the unusual is commonplace”.

Under the header is a photo of Le Sentier, Valle De Joux, Switzerland.

Featured in the ad are the following three watches to mark the 125 th Anniversary of Jaeger-LeCoultre: Geophysic E 168, Memovox Parking 3161 and the Memovox International 3160.

(For those of you who have been following me here know the 125 th Jubilé collection is a theme very close to my heart, but I will come back to that theme in another post…)

The Geophysic: THE GRAIL watch for many of us here…

The Memovox Parking: The Mr. Fun Guy, easy to like, hard to find in correct condition…

The Memovox International: The Myth, the Legend, the most faked and “frankened” of all JLC references ever made…

Almost everybody heard about it, many read about it, some saw photos of a correct one, but very few actually held one in their hand.

And some “lucky Bastardo’s” have two…!


Last time I posted this ad, I was at two out of three…

Now, five years later… I am more at three out of three…

I got my basis covered!


My problem now is that since last time posting this ad I found the same ad also in Spanish…

Exactly the same ad but in Spanish…

And we all know that people in the south part of Europe are much fonder of gold watches than people in the north part of Europe…

So by that logic I guess I am back to…

Two out of three…

If I ever find this ad in a third language I might pass on it…


To collect vintage watches is a game of detective work and patience…





More posts: GeophysicMemovox

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hehe love your sense of humor

 By: Ares501 - Mr Green : April 12th, 2016-02:31
it is killing humor Bravo my friend so one more gold base to cover Yours D

Yes, one more to go....

 By: blomman Mr Blue : April 12th, 2016-13:43
Thank you, my friend! You know me so well.... Best Blomman

Let's hope you are right! ;) [nt]

 By: blomman Mr Blue : April 14th, 2016-12:42

LOL, love your Madness!

 By: crown comfort : April 12th, 2016-02:33
Ok, so you need a Gold 2nd Memovox World...Good hunting, we know soon you will come back with success

Soon...? It took me 16 years to come to this point...!

 By: blomman Mr Blue : April 12th, 2016-13:44
But I really hope you are right! Best, my friend Blomman

Me too.... [nt]

 By: blomman Mr Blue : April 13th, 2016-08:00

That's perfect...

 By: nilomis : April 12th, 2016-02:40
Blomman, I love to read/see your historical posts. More, please. Cheers, Nilo

History teaches us a lot from where we come....

 By: blomman Mr Blue : April 12th, 2016-13:47
But also explains where we are headed! Thank you, Nilo - will see, I have a few (hundred) more ads I could post here... Best Blomman

Ahahaha! Love you post dear Blomman and admire your patience.....

 By: Sandgroper : April 12th, 2016-02:46
..so now you need the one designed especially for communications executives and "Southern Europeans" world travelers In the Land Down Under, you may find one made out of eucalyptus tree, very sturdy and versatile, also used to make didgeridoo! It will sin... 

Eucalyptus tree?! :)

 By: blomman Mr Blue : April 12th, 2016-13:49
I never had a eucalyptus tree watch or a watch from down under... Would love to add one to the collection! Yes, dear Francois - depending on where my journey go, I should choose my travel watch carefully! Best Blomman

;) [nt]

 By: blomman Mr Blue : April 13th, 2016-08:00

Well done my friend. All things come to him who waits !

 By: Clavi : April 12th, 2016-08:36
Congratulations ! I was almost feeling ashamed to be the 'Lucky bastardo' who had delayed you 4 years in completing your evil plan (well...not really ;-) ) Great find of yours. Now, we officially know of 3 of those 'official and genuine' 3160 Worltdime, w... 

Ah! The Lucky Bastardo! ;)

 By: blomman Mr Blue : April 12th, 2016-13:56
I knew this post would call you out, my friend! Would love to read the story of your find. In fact, I know of a forth, also steel version. So in total: 1 gold, 3 steel. We should make a trio shot next time we meet - would be historical! Best Blomman

Very cool!....

 By: watchme : April 12th, 2016-09:27
Can we get a close-up of the International version? I like that dial better than the recent release. -Dean

I prefer this kind of dial as well....

 By: blomman Mr Blue : April 12th, 2016-14:09
Same way as on the patent drawing from 1957: Best Blomman ...  

+1. By far. [nt]

 By: amanico : April 12th, 2016-14:16

My pleasure, Chuck! [nt]

 By: blomman Mr Blue : April 13th, 2016-08:00

A bit late, but I hope, not too late !.. What an achievement !.. Congrats, my friend !

 By: hs111 : April 13th, 2016-10:40
.. But I know, you will always persue other targets.. Happy hunting & Best, hs

Always! ;)

 By: blomman Mr Blue : April 13th, 2016-12:34
Or in this case, the same but in different metal.... Best, my friend Blomman

Awesome focused collection

 By: reintitan : April 17th, 2016-19:00
Just nuts! I love it. I admit the E168 in stainless steel is my grail and the only watch I "must" have next. Everything else on my want list is just icing on the cake.

Nuts? Yes, definetly! :)

 By: blomman Mr Blue : April 17th, 2016-23:54
But not focused enough since I still miss one.... Best Blomman