Indeed, it is a lot of money! But honestly, if you look at it, their costs of production are high since they don't have scale. True, they're starting off with a Schwarz Etienne base movement so they can save on development costs, but the movement is so heavily customized, very unique cases, very unique dials, and a lot of steps and unusual processes are being used here. Imagine this dial has to be cut from a sapphire boule, then polished and finished, then laser ablated, then probably more polish detail, then lume treatment, then more polish and finishing detail... This dial is probably more involved than other average dials. And then the design can only be amortized over 100 units. So all these fixed costs add up.
But yes, at $20,000 USD, you're halfway to Patek Philippe territory, and that's a gold case, this is only titanium. Makes the Patek Philippe look very reasonably priced. But compared to an MB&F or an Urwerk (which admittedly use more bespoke movements) this MING is relatively inexpensive. MING also captures the full revenue, as they're not really sold in retailers so they don't need to split the revenue with a retail partner. MING definitely has carved out a niche. And with nobody else making TRON looking watches, they've got a very unique DNA that no other brand really has.
I personally really like the simpler MING timepieces. You get the modern design DNA, you get a cool customized version of a workhorse caliber that's known to be reliable, and you get it at a price of around $5000 USD. That's the sweet spot! The thinner 27 series being my favorite. Here's my review of the one I like the most.
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