Richard Mille withdraws from the SIHH
AnthonyTsai
RM won't be showcasing at SIHH after 2019. See below press release.
-AT
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Richard Mille brand has developed considerably its international distribution network over the last few years, notably by opening a growing number of dedicated mono-brand boutiques. In turn, it has drastically reduced its representation through multi-brand retailers in order to qualitatively satisfy a constant increase in demand.
Consequently, the brand’s presence at exhibitions no longer corresponds to its strategy for exclusive and selective distribution.
It is with deep regret therefore that we are announcing our withdrawal from the Salon International de la Haute Horlogerie (SIHH) following the 2019 edition.
The team working alongside Fabienne Lupo at the Fondation de la Haute Horlogerie have made it a genuine pleasure for all at Richard Mille for ensuring its presence at the prestigious SIHH fair over the years.
-AT
======
Richard Mille brand has developed considerably its international distribution network over the last few years, notably by opening a growing number of dedicated mono-brand boutiques. In turn, it has drastically reduced its representation through multi-brand retailers in order to qualitatively satisfy a constant increase in demand.
Consequently, the brand’s presence at exhibitions no longer corresponds to its strategy for exclusive and selective distribution.
It is with deep regret therefore that we are announcing our withdrawal from the Salon International de la Haute Horlogerie (SIHH) following the 2019 edition.
The team working alongside Fabienne Lupo at the Fondation de la Haute Horlogerie have made it a genuine pleasure for all at Richard Mille for ensuring its presence at the prestigious SIHH fair over the years.
Comments:
Brego September 26th, 2018-13:28
Audemars too? And now it seems Audemars will be absent too
Tavio_George September 26th, 2018-14:03
Both SIHH and Baselword need to re-purpose their events from retailer-focused to consumer-focused. It's becoming obsolete for the brands as currently constructed.
foversta September 26th, 2018-15:53
Yes but I fear it is not enough I don’t think customers from all over the world will not travel to Basel. I think that brands will focus on events more local and direct to end customers
foversta September 26th, 2018-15:51
Logic when we consider the communication and distribution strategy of RM
InHavenPro September 26th, 2018-17:33
Unsurprising indeed. Thanks for the news. Cheers, Filip
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